Vantage Hospitality and Leading Asian American Hoteliers Launch VanMYT Hospitality
CLEVELAND - April 16, 2012 - A significant alliance was announced recently at the Hotel Investment Conference South Asia in Mumbai, as Vantage Hospitality Group and three preeminent names from the Asian American lodging community introduced VanMYT Hospitality and revealed plans to launch Vantage's Value Inn Worldwide® and Value Hotel Worldwide® brands in India.
Vantage Hospitality, the 10th largest hotel company in the world, has given the exclusive right to develop its limited-service and select-service brands in Southeast Asia to VanMYT Hospitality. VanMYT brings together the resources of Vantage and Mukesh Mowji, Yogesh Patel, and Tarun Patel, representing top leadership in the Asian American lodging industry and the Indian travel market. The group's goal is to have 16 combined properties in eight key geographic regions of India during the first year and a total of 133 properties in three years.
Serving as Chairman of VanMYT is Vantage Hospitality President & CEO Roger Bloss, who has more than 35 years of experience in the hospitality industry. Knowing there had to be a better way than traditional hotel franchising, Bloss and his fellow Vantage founding partners created an innovative membership model that works in the best interest of hoteliers and allows them to be in business for themselves, not by themselves.
In 1999, Vantage launched the economy/limited-service brand Americas Best Value Inn® (which now includes Value Inn Worldwide, Canadas Best Value Inn® and Chinas Best Value Inn®). Collectively, these brands have broken all industry records by growing to over 1,000 hotels throughout the world in just 12 years. Vantage expanded in 2007 with the Lexington Collection® of hotels, inns and suites - the only membership brand in the upper-mid and upscale segments.
“Vantage Hospitality has been growing internationally, and to be able to now have our brands enter India through a relationship with three esteemed industry veterans is very exciting. I'm also pleased that VanMYT plans to emulate Vantage's unique Freestyle Brand Affiliation model that allows hotel owners to 'be in business for themselves, not by themselves,'” said Bloss.
Mowji, who is President & CEO of VanMYT, was the chairman of the Asian American Hotel Owners Association (AAHOA) in 2006-2007 and is currently principal at Silver Creek Hospitality, a hotel development and management company located in San Jose, California. He and his family have been in the hotel business since 1969 and currently own or previously have owned and operate several franchised and independent motels in Alabama, California, and Florida under Tuscany Investments.
“We have watched and admired the success of Vantage's historic business model, and realized how successful it can be in Southeast Asia, and India, in particular. The opportunities and the respect for individuality that are inherent in the Vantage system will be a driving force in the new venture, and we're delighted to be able to be responsible for carrying the torch in what is sure to be an exciting new endeavor with old friends,” said Mowji.
Yogesh Patel, a director of VanMYT often described as a serial entrepreneur, founded or co-founded many start-up companies, primarily those to which emerging technology is integral, including Hotvoice Communications International, Inc. (the world's largest unified messaging system); Jaxtr.com; Sabsebolo.com; Nano City (a city project in Gujarat, India with over 4,000 acres of land); and, more recently, the India-based online travel agency, Arzoo.com, of which he is the co-founder. With a network of over 50,000 travel agents in India alone, Arzoo ranks among the top OTAs in Southeast Asia, and is expected to be a major source of distribution for the Vantage-branded hotels in the region. Patel is also a holder of several U.S. patents.
Tarun Patel, VanMYT's Chief Financial Officer, was elected treasurer of AAHOA in 2006 and served as chairman in 2009-2010. He is founder and principal at Silver Creek Hospitality, as well as the president of Pacific Hospitality Company, a family-owned, full-service real estate services company specializing in management, development, and investments in the hospitality industry. Patel also serves on the board of the U.S. Travel Association, Northcott Hospitality and is a charter member of The Indus Entrepreneur (TiE) Silicon Valley.
About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Florida, Vantage Hospitality Group is the 10th largest hotel company worldwide with over 1,000 hotels independently owned and operated, and the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010 and 2011 Inc. 500/5000 List of Fastest-Growing Private Companies. Hotel owners worldwide have embraced Vantage's innovative brand affiliation that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand's direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality's first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Value Inn Worldwide and Canadas Best Value Inn) throughout North America and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company recently added the Value Hotel Worldwide segment, created specifically to fill a void in the Indian market. Vantage continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage's upper-mid and upscale brands) and through affiliations with Vantage Hotel Management (management and operations covering all brands and independent properties), Vantage Insurance Services (a full-service insurance agency specializing in insurance for the hospitality industry), and Brown Nester Hospitality Services (offering comprehensive hotel brokerage and related services). Visit:
www.AmericasBestValueInn.com,
www.LexingtonCollection.com,
www.VantageHospitality.com,
www.VantageHotelManagement.com,
www.VantageInsuranceServices.com or
www.BrownNester.com for more information.
Contact:
Al Cohen,
Vantage Hospitality Group,
888-316-2378,
[email protected]
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
