National Restaurant Association Joins Cornell Center for Hospitality Research as Senior Partner

New partners will focus on one of the nation's largest and fastest growing industries

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. April 06, 2012

Ithaca, NY / Washington, DC - April 5, 2012 - The National Restaurant Association, which is the leading trade association for the restaurant and foodservice industry, has become the newest senior partner of the Cornell Center for Hospitality Research (CHR) at the Cornell School of Hotel Administration. As a senior partner, the National Restaurant Association will help the CHR focus on research to benefit the foodservice industry. For more than 90 years, the association has worked to promote the industry and help its members build customer loyalty, rewarding careers and financial success.

"Over the years, the National Restaurant Association has been a tremendous advocate for the industry, and we're delighted that they will work with us as a senior partner," said Jennifer Macera, CHR associate director. "Many CHR researchers conduct studies to help boost the restaurant industry, and this new connection with the National Restaurant Association will help us focus even more strongly on strengthening this important industry at all levels."

"We are looking forward to working with CHR on research to help the industry's profitability and raise awareness of key issues that impact restaurant operators," said Paul Hineman, executive director of the National Restaurant Association. "We hope our input will result in market and consumer research that provides insights that help our members improve their business, as well as help the National Restaurant Association continue to develop our suite of 'for the industry, by the industry' products and services."

As a senior partner, the National Restaurant Association will be part of the CHR advisory board and will also help guide the CHR's research agenda. All partners also have a seat at every CHR industry roundtable.

About the National Restaurant Association

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 970,000 restaurant and foodservice outlets and a workforce of nearly 13 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry's largest trade show (NRA Show May 5-8, 2012, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart, including the National ProStart Invitational April 27-29, 2012, in Baltimore, Md.); as well as the Kids LiveWell program promoting healthful kids' menu options. For more information, visit www.restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.

About The Center for Hospitality Research

A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly . To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics, priceline.com, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM