ReviewPro Becomes Partner of Cornell Center for Hospitality Research

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. March 13, 2012

Ithaca, NY - March 12, 2012 - ReviewPro, the hospitality social media management firm, has become a partner of the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. As a new partner, ReviewPro will support the CHR's research initiatives regarding the interface of social media and hospitality management. Partners participate in the CHR advisory board and also have a seat at every CHR industry roundtable.

"The partnership between ReviewPro and CHR could not come at a better time," said CHR executive director Rohit Verma. "Our faculty have conducted numerous studies on social media in the hospitality industry. With ReviewPro's assistance, we can expand and improve that research effort. We are very pleased to have them as a partner."

"We are looking forward to working with Cornell's faculty to help improve the hospitality industry's effectiveness in leveraging the opportunity that social media created," said ReviewPro CEO R.J. Friedlander. "Our solution aggregates and analyzes guest feedback from around the internet, including over 100 million guest reviews from the major online travel agencies and review sites. Thousands of clients are already benefiting from our analysis to improve guest satisfaction and drive revenue growth, and the unique universe of data we can provide as well as the level of detail of our analytics will surely be a great asset for Cornell's research."

About ReviewPro
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization.

Its Global Review Index™ (GRI), a general online reputation score for hospitality organizations, is fast becoming an industry standard. The GRI has been implemented by thousands of hotels as the key metric for tracking and managing operational and service excellence for General Managers on a property level as well as for benchmarking performance against direct competitors on a property, group, brand and chain level.

After quickly establishing itself as the leader in the European market, ReviewPro has recently expanded its sales effort to North America and is rapidly growing its presence in this key region through delivering measurable results and helping clients profit from the social web. In addition to independent hotels and hotel chains, the company also offers its solution to management companies and REITs. Current clients include Louvre Hotels Group, Meliá Hotels International, The Red Carnation Hotel Collection, Mammoth Mountain Resorts, The Roger Smith Hotel, Ace Hotel New York, Hotel Bel Air, The Beverly Hills Hotel and Montage Hotels. For more information, visit www.reviewpro.com.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, newBrandAnalytics, priceline.com, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM