STR Reports US Hotel Occupancy for Week Ending November 5, 2011
Occupancy Up 2.0% to 59.3% and ADR increases 3.8% to US$103.16
November 14, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 30 October-5 November 2011, according to data from STR.
In year-over-year comparisons for the week, occupancy rose 2.0 percent to 59.3 percent, average daily rate increased 3.8 percent to US$103.16, and revenue per available room finished the week up 5.9 percent to US$61.18.
Among the Top 25 Markets, St. Louis, Missouri-Illinois, rose 17.4 percent in occupancy to 64.2 percent, reporting the largest increase in that metric, followed by Boston, Massachusetts, with a 9.8-percent increase to 78.6 percent. New Orleans, Louisiana, posted the only double-digit occupancy decrease, falling 16.3 percent to 66.5 percent.
San Francisco/San Mateo, California, ended the week with the largest ADR increase, rising 23.2 percent to US$169.05, followed by Philadelphia, Pennsylvania-New Jersey, with a 12.5-percent increase to US$122.85. Atlanta, Georgia (-5.9 percent to US$87.49), and San Diego, California (-5.3 percent to US$120.88), reported the largest ADR decreases for the week.
Four markets experienced RevPAR increases of more than 20 percent: San Francisco/San Mateo (+31.5 percent to US$133.74); St. Louis (+25.4 percent to US$55.84); Philadelphia (+23.1 percent to US$89.78); and Miami-Hialeah, Florida (+20.8 percent to US$117.15). Two markets posted double-digit RevPAR decreases: Atlanta (-14.4 percent to US$48.65) and New Orleans (-13.2 percent to US$91.73).