HLC Selects AnyRate Software

HLC to Utilize AnyRate Tools to Advance Pricing Methodology in 2007

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. October 14, 2008

SAVANNAH, GA / GERMNATOWN, Tn, January 24, 2007. HLC Hotels today announced it has selected AnyRate Software to provide competitive rate shopping reports and tools to all of its properties. The agreement will allow AnyRate's leading-edge competitive rate shopping tools to become an immediate part of HLC's enhanced revenue management and pricing focus for 2007.

Cindy Roberts, Corporate Director of Sales & Marketing for HLC Hotels, commented that "the addition of the AnyRate tools will provide timely pricing information and support to HLC staff at the properties and in the corporate office to help ensure that our properties are competitively priced." In looking for the right partner to provide competitive rate intelligence, Roberts noted that "it was important for us to have access to quality data in a concise set of reports that would work equally well for all the hotels in the HLC portfolio, regardless of market or price range, and AnyRate was the right provider to address those needs".

John Romeo, President & CEO of AnyRate Software, stated that "we are extremely pleased to add HLC Hotels to the ever-increasing number of management companies utilizing the AnyRate tools for competitive rate intelligence". Romeo further commented that "AnyRate is proud to be associated with a quality organization such as HLC Hotels and we look forward to working together to help them achieve their pricing and revenue goals in 2007."

AnyRate offers a variety of competitive rate shopping reports and tools, via both regularly scheduled reports as well as the Flash real-time rate search tool. AnyRate Flash is a true real-time search tool that conducts rate searches upon customer request, ensuring the freshest, most up-to-date rate intelligence possible. This capability prevents the issue of stale data that can be experienced when some rate shopping vendors utilize "cached" or previously archived data in their "on-demand" report tools.

AnyRate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry's most flexible, accurate, yet affordable competitive rate shopping tools. Any Rate competitive rate shopping reports are regarded by hoteliers as user friendly and very feature rich. Any Rate reports offer access to more websites (over 120) than any other provider and include industry-unique features such as providing the rate descriptions of all rates, ability to totally customize search programs, and extensive Quality Assurance processes. For more information about Any Rate, visit www.any-rate.com, email [email protected], or call 901-309-3100.

HLC Hotels, Inc. is a Savannah, Georgia-based full-service hotel management company, operating both limited service hotels and historic boutique inns since 1971. The company currently owns and managers 21 properties with more than 2,000 guest rooms throughout the southeast. Among its properties are three limited-service hotels in Orlando, Florida and five upscale historic inns in Savannah, Georgia.