ME Cabo Expands Management Team

Mexico City Native Returns to Sol Melia as Director of Sales & Marketing

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. June 10, 2010

June 9, 2010 - ME Cabo announces the appointment of Juan Carlos González as Director of Sales & Marketing, returning to the Sol Melia brand after a brief hiatus as Director of Travel Industry Sales at the Regent Palms Turks & Caicos. A talented and experienced hospitality sales manager, González will be responsible for developing and building new business through innovative sales programs focused on the high-end FIT market segment and groups, specifically fashion and entertainment.

Prior to joining the ME Cabo team, González worked as Director of Key Account Management/Premium Portfolio at the Sol Group Corporation and Tour & Travel Sales Manager at the Paramount Hotel New York. Within the Sol Meliá family, González held the position of Sales Coordinator for the U.S. and Canada at Meliá Caribe Tropical and the Paradisus Punta Cana, as well as Groups and Convention Manager at Hotel Meliá Puerto Vallarta.

“ME Cabo is lucky to welcome back Juan Carlos González as part of the team. With his strong sales background, marketing expertise and years of experience in the industry's top markets, he is a tremendous asset,” said Ernesto Luna, General Manager ME Cabo. “I am certain that his leadership, knowledge and broad base of contacts will lead our Sales Team to reach new goals and marketing strategies.”

A native of Mexico City, González earned his Bachelor's Degree in Business Administration and a Masters in Hotel Direction from the Hotel School Sta. Brigida in the Canary Islands, Spain. Currently, González is based in Los Angeles.

About ME by Melia
ME is a contemporary interpretation of the Melia experience. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travellers of a common psychographic - those with a decisive taste for cutting-edge art and design, international cuisine and world music - rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. Learn more at www.mebymelia.com

About Sol Melia
Sol Meliá was founded in 1956 in Palma de Mallorca (Spain) and is the world's leading resort hotel chain, as well as Spain's leading hotel chain in both the business and leisure markets. It currently provides more than 300 hotels in 26 countries on 4 continents under its brands: Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, Tryp, Sol, Paradisus and Sol Meliá Vacation Club.

In 2006, the “Corporate Reputation Institute” of New York ranked the company amongst the corporations with the best reputation in the world, the leading hotel company and the second highest ranked company in the travel industry. Sol Meliá is the only travel company included in the exclusive “Footse4Good Ibex” Spanish stock market index, and is the third ranked company in Spain amongst companies which generate the greatest degree of confidence and in the top three hotel chains for reputation.

In 2008 the company approved its Global Sustainability Policy and in 2009 it was named the first “Biosphere Hotel Company” by the Responsible Tourism Institute, supported by UNESCO. In the same year it was also awarded the Prince Felipe Award for Tourism Excellence for the second time.

The company currently employs more than 33,000 people worldwide with staff from over 90 different countries. The company fully respects equal rights and balance in its contracting of male and female staff and 10% of its workforce is made up of immigrants. www.solmelia.com