Joie de Vivre Introduces Experience-Based Loyalty Program
DECEMBER 7, 2006. Joie de Vivre Hospitality, California's largest independent boutique hotelier, has announced a revamped guest loyalty program that honors guests with something priceless: Memories.
Joie de Vivre Hotels' new club, the "Joy of Life Club," allows guests to earn points toward rich experiences -- exhilarating 'rewards' specifically designed to encourage members to pursue 'the joy of life.' Embracing the mantra of the program, "Create Joy," there is a menu of reward options from which members can choose.
Rewards With Meaning
Upon earning 2,500, 7,500 and 10,000 points, participants are encouraged to redeem for indulgences and experiences that are guaranteed to create joy. For instance, one member may choose to spend an afternoon at the farmer's market with a renowned chef, culminating in a three-course market lunch prepared with the fresh, seasonal produce discovered at the market. Or, perhaps it's a V.I.P. weekend in Napa Valley for wine lovers, complete with lodging and a private wine tasting and tour led by a sommelier. Others may choose thrill-seeking options such as kayaking or hot air ballooning.
Meaningful Visits
While earning points, members also receive exclusive amenities and services that truly distinguish the program. With each hotel visit, guests are greeted with personally-selected welcome indulgences from a particular cocktail or wine to a preferred newspaper. These individual touches add a level of home-spun comfort and attention to detail when the pressures of travel are likely at their pique.
Redemption
The Joy of Life Club reward options are designed to inspire and excite, providing members with an opportunity to explore and experience 'only-in-California' activities. And what's particularly unique about this experience-based program is that members aren't required to reach an 'upper crust' level of membership to receive rewards. Spending only $2,500 in hotel accommodations or spa treatments gives members the opportunity to begin creating life-long memories.
Members earn points for every dollar spent at participating Joie de Vivre Hotels and spas. Guests are welcomed into the club at the 'Joy Seeker' level and as points are accumulated, they ascend into higher tiers of membership. Each tier provides additional benefits and services exclusive to that level.
To enroll in the Joy of Life Club, visit www.joyoflifeclub.com, or call 866-568-2733. Members will immediately receive personalized in-room amenities, advance notice of sales and special events along with exclusive offers from Joie de Vivre Hospitality and our partners.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
