Four BDL Properties to Install Delphi Multi-Property Edition
British firm expects to boost revenue for its marquee IHG franchises
PORTSMOUTH, NH, November 28, 2006. British hotel management firm BDL Management Ltd. today announced it will install the DelphiMulti-Property Edition sales and catering solution from Newmarket International at four marquee InterContinental Hotels Group (IHG) properties in the United Kingdom. BDL Sales & Marketing Director, Nikhil Gupta expected that the new system will enable BDL to boost revenue and profits by linking the sales and management systems of its hotel group for seamless cross selling of rooms and facilities. Sales managers at each property will be able to instantly refer customers to the appropriate partner properties based on the specific needs of the inquiring meeting planner. BDL anticipates it will capture a larger share of proposed business through faster response to group inquiries while streamlining the management and delivery of services.
BDL Management is one of the most influential IHG franchisees in the U.K., with a growing portfolio of hotels. The firm's agreement with Newmarket involves four key BDL properties: The Crowne Plaza London Docklands, the Crowne Plaza Marlow, the Holiday Inn London Heathrow, and the proposed Holiday Inn London Chessington, which is due to open early summer 2007. The deployment will integrate all four hotels with IHG's Central Reservations Office, a critical advantage in capturing leads to be sent from IHG instantly and electronically.
In addition to powerful cross-property integration the Newmarket Delphi Multiple Property Edition (DMPE) suite will help increase revenues and sales for BDL's Group, Meeting and Events business. The company expects to see significant ROI from automating sales, catering, and meeting planning activities on the advanced Delphi platform. Greg Place, Managing Director of BDL, cites sophisticated decision support, online scheduling, and transaction and property tracking as key functions of the DMPE suite.
Delphi Multi-Property Edition is Newmarket International's sales and catering solution for multiple properties. With Multi-Property Edition property groups get instant, on-screen room and meeting space availability and full property detail for every hotel within the cluster. Delphi MPE improves customer service and sales productivity, and enables hotels to cross-sell within a single system.
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