CAC Helps Signature Gain Strategic Insight
COLUMBUS, OH, October 31, 2006. The leading provider of training and business solutions, Signature Worldwide, recently formed a Customer Advisory Council for the hospitality industry segment of its business. The council will help Signature gain strategic insight from a customer's point of view.
Council members were nominated by Signature's national account managers, and chosen based on their hospitality industry expertise and value in representing the voice of similar Signature Worldwide clients. The council meets monthly to share ideas and discuss relevant industry topics. The first meeting was held earlier this month.
"We're excited about our charter council members and look forward to hearing them share their perspectives," said Harold Cook, one of the national account managers for Signature Worldwide that nominated customers for the council.
"The council gives us the opportunity to have direct and open dialogue with our customers on a regular basis," added Myra Mash, marketing manager, Signature Worldwide. "We look to the council to provide ideas on program enhancements and to help us identify how we can add more value to our existing customer relationships."
Charter council members who are serving a one-year term include: Richard Bartell, owner of Bartell Hotels in California; Sean Riley, director of operations, Main Course Hospitality in Maine; George Glover, past president of International Associations of Holiday Inns, and chairman and chief executive officer of Baystar Hotel Group in Florida; Alie Gaffan, director of training, Pacifica Hotel Company in California; Sue Kelley, senior vice president of sales and marketing for Shell Hospitality in Illinois; and Jeff MacLennan, director of revenue management, Sunburst Hospitality in Maryland.
"It is so important for us to be in tune with our customers, since their business and customer environments are constantly changing," said Becky Wolever, chief operating officer, Signature Worldwide. "The council provides a unique opportunity for all of us to ask questions of each other and to make sure Signature has both a broad and specific understanding of our customers' changing needs and challenges."
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