Bruce Finch Named DOSM at The Blue, Opening October 2008

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. October 14, 2008

MIAMI, FL, September 9, 2008. The Blue, a 240-suite resort situated in the heart of Doral surrounded by palm-speckled greens, oaks and lakes has named Bruce Finch as the director of sales and marketing. Responsible for driving corporate business and impacting the leisure market, Bruce is welcomed by the luxury resort boasting contemporary spacious elegance among world-class golf.

Finch joins The Blue with over 20 years of experience in hotel marketing. Most recently, he served as the director of sales and marketing for The Shores Resort & Spa where all marketing activities were handled under his direction. Previously, Finch led the marketing efforts of Cay Clubs International. He also brings more than five years experience from Ocean Reef Club in Key Largo as the director of sales and marketing and Wyndham's Key West Resorts where he served as the associate director of sales.

"I look forward to the opportunity to work with this amazing new property and its incredible team," said Finch. "We are creating a distinct experience for today's discerning traveler with the launch of The Blue."

"Bruce strengths in marketing target the new luxury traveler. He brings a wealth of experience and knowledge that will be a tremendous asset to this new property," said General Manager Steve Vanhemert.

The Blue is nestled in the city of Doral surrounded by greens of 144 holes of golf and South Florida nature. Adjacent to championship golf in Doral, each of The Blue's 240 suites offers spectacular views of stunning fairways. Presenting guests with unexpected personal touches of opulent service, design and comfort, the resort creates the ultimate urban escape.

5300 Chop House, the signature restaurant of The Blue, presents Miami with soon-to-be one of the most acclaimed lunch options and fine dining dinner choices. With farmed fresh meats and organically grown produce, 5300 Chop House offers local gourmet entrees seasoned-to-perfection.

The Spa at The Blue rejuvenates guests with orange blossom-inspired treatments based on the seasons and nature created from an assortment of natural products. Jim McLean Golf School presents guests of The Blue with preferred packages and rates of golf instruction. A short distance away, some of the world's most famous shopping among high-end designers is available. With personalized concierge service, high-end fitness center and Olympic-sized swimming pool, guests retreat comfortably to The Blue in sophisticated, smart elegance while being furnished with a plethora of activities.

Only minutes from Miami International Airport, The Blue is an escape where travelers experience something different. For additional details about The Blue, please call toll free (877) 748-2583 or visit the Web site at www.theblue.com.