Lexington Collection Gives Members Mid-Year Brand Update

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. October 14, 2008

JULY 25, 2008. The Lexington Collection of fine Hotels, Plaza Hotels, and Resorts worldwide hosted a Mid-Year Online Brand Update to its members Tuesday. According to Steve Belmonte, President & CEO, Partner of the brand, the attendance and reception were met with great approval and was a success amongst Lexington members.

Executives and department heads for The Lexington Collection prepared a 90-minute information-packed webcast that covered the forward momentum of the brand in various areas: marketing programs, IT innovations, and domestic and global expansion.

The Mid-Year Online Brand Update stems from the Lexington Annual Conference last December where the brand set out an agenda for the year. The members were able to track the progress being made by the corporate teams and address any issues they have.

"The Lexington philosophy is an open-door one with its members. We don't just tell them what we are doing for the brand but we involve them in the process," Belmonte said. "We laid out our 2008 agenda to the membership in December and came back today with a mid-year progress report. We want our members to not only see how much progress we've made in the seven months since our Conference but to give them an opportunity to grade the progress as well.

"Tuesday's Mid-Year Online Brand Update also opened discussion of what members would like us to bring to the table and discuss at this year's annual conference in December."

One of the highlights of the mid-year update was the detailed report on Lexington's phenomenal growth potential both domestically and internationally. Bill Hanley, Lexington's Managing Director of International Development, outlined the deals in the pipeline for Canada, China, Eastern Europe, India, and the Middle East.

According to Osman Khan, VP of Development for the Lexington Hotel O & Suites, the webcast was most suitable because it allowed him to interact with Lexington executives and partake in a brand-wide event within the comforts of his office. "I definitely enjoyed learning of all the innovative technologies and marketing initiatives that are being incorporated to develop the brand and expand my business and was exceptionally pleased that I could do this without leaving New Orleans."

"This interactive format demonstrated to me that not only am I a part of the brand's development, but gave me an open forum to track our progression with other Lexington members as well," said Michael Ellis, owner of the Lexington Cliffbreakers Riverside Resort in Rockford, Illinois.