TATOC Announces Strategic Support

Consumer Association TATOC today announced major support of their new strategy from key names within

. October 14, 2008

JULY 14, 2008. In March this year, TATOC presented a definitive new plan to delegates at their annual conference. This plan included an opportunity for businesses to provide support to the association in the shape of website sponsorship.

Amongst the big name players to announce their support of TATOC through the Platinum Sponsorship package are Club La Costa, Dial An Exchange, Diamond Resorts International(R), Grand Holidays Club, Macdonald Resorts, Perspective Magazine, Group RCI and Worldwide Timeshare Hypermarket.

TATOC' Chief Executive Harry Taylor was particularly pleased with this progress "I am really pleased with the pledges of support from such a selection of big name timeshare players. In the last few months, we have experienced a marked improvement in our profile. It seems that the industry has awoken to the power of owners who have positive things to say about the industry. This support will ensure we can progress against our plan. Every entity, be it for profit or not for profit, needs resources to effectively conduct business and TATOC is no different. Having said that is important that the industry understands that this support does not mean we will sacrifice our independence. The companies who have taken Platinum Sponsorship have done so under strict conditions"

Another long time supporter of TATOC is Dial An Exchange's European Managing Director, David Lilley. Commenting on the apparent growing support of TATOC David said "This is fantastic news. I have been a strong supporter of their cause for many years now and it is refreshing that the hard work done by them this year is starting to pay dividends. The most pleasing aspect of this development is that the sponsors are so diverse. This shows that TATOC are determined to retain their independence. I think this is critical consideration for a credible consumer association. Dial An Exchange remains as committed to an independent TATOC as we have been for the last several years. TATOC and timeshare owners are our industry's strongest asset"

Macdonald Resorts have also pledged their support of TATOC by taking the Platinum Sponsorship package and enrolling all nine of their resorts into TATOC membership.

Simon Jackson, Managing Director of the resort chain said "Our industry has a lot of work to do to grow and prosper. To accomplish this we need a strong consumer association and TATOC certainly appear to be that. They also share my personal vision for the future. Macdonald Resorts is pleased and proud to support them and our recent commitments are evidence of that" Dimitris Manikis, VP Business Development Group RCI said "Group RCI sees in TATOC a great partner and ally in building a better name and generating increased positive exposure for the European timeshare industry. We consider TATOC a great forum for delivering the right communication and for building relationships with all timeshare owners. Along with TATOC, Group RCI will continue to work to secure the protection of both existing and future owners, and perhaps most importantly ensuring that the many timeshare-owning families across Europe today enjoy better and better holiday experiences."

Shelley Clark from Grand Holidays Club, Developers and Marketers in the Canary Islands expressed the company's gratitude to TATOC for having extended the opportunity to them of becoming members of TATOC.

"With over 4.500 members in our Resorts, our aim is to reflect legality and transparency within the Industry and the presence of TATOC with their professionalism and desire to keep elevating the standards is something we are keen to get behind."

The final supporting comment came from Phil Watson, Managing Director of Worldwide Timeshare Hypermarket "Without customers we have no industry and so it's important we do all we can to support an entity that exists to protect consumers' interests. WWTH have supported TATOC for many years and this support will continue and increase. Resales is one of the most pertinent subjects for some owners at this present time and it's important that companies like ours are transparent and accessible to owners. An association with TATOC, therefore, delivers a win win situation"

Despite the positive progress against strategy Chief Executive Taylor added a word of mild caution "This is a strong start for us but there is so much more work for our team to do. The support we have coming in will help to recruit staff to assist the wonderful volunteers we have on board already. We are always looking for skilled volunteers to support our initiatives and the small executive team are now actively looking for supporters in key administrative areas. Any company that wants to be part of this initiative should contact me"

For more information about TATOC visit their website at www.timeshareassociation.org

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