3 Palms Opens First 4 Properties
MAY 29, 2008. The new "3 Palms" brand is now fully operational with the opening of its first four hotels in Florida, three of which are located less than two miles from Disney World in Orlando:
o Castle Pines Golf Villas, a 3 Palms Resort - 180 villas comprising 364 rooms, townhouses, and condominium units featuring 54-holes of PGA golf in Port St. Lucie
o Destiny Palms Hotel, a 3 Palms Hotel - 104 rooms in Kissimmee
o Palms Hotel & Villas, a 3 Palms Hotel - 156 all-suites property in Kissimmee
o 3 Palms Hotel Main Gate East - 164 rooms in Kissimmee
The 3 Palms brand, announced in March, is a group of established upscale independent and condo-hotel properties which are located primarily in resort destinations and are rated three-diamond AAA or higher.
"These properties have come together to operate as a powerful new hotel brand for the benefit of owners and travelers alike," explained Doug Collins, chairman and CEO of Atlanta-based America's Best Franchising Incorporated, which also operates two of the country's leading upper economy hotel brands - America's Best Inns & Suites and Country Hearth Inns & Suites.
Benefits of the 3 Palms brand for owners include sophisticated internet marketing services, aggressive brand support, and a simple, affordable fee structure of $25 per unit per month plus 7% of gross reservation revenues delivered.
Benefits of the brand for travelers include attractive rates for dependable accommodations at full-service resort destinations which feature modern amenities and luxurious furnishings.
Services for affiliated properties are provided by a joint venture partnership of two proven hospitality companies:
o America's Best Franchising Incorporated of Atlanta, which operates more than 200 affiliated properties under the 3 Palms Hotels & Resorts, the America's Best Inns & Suites, and the Country Hearth Inns & Suites brands
o Hotel Condo Services LLC of Orlando, which provides comprehensive development and management services for condominium, mixed-use and time-share properties.
"Three additional properties are expected to join the 3 Palms group within 60 days," added Collins. "Some properties joining us will re-brand using the 3 Palms name, while others will retain their current name and add a tagline describing the property as a 3 Palms hotel."
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