The Morrison Joins Preferred Hotel Group's Elite Collection of Intimate Hotels and Resorts

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. October 14, 2008

DUBLIN, Ireland, August 29, 2006. On August 23, 2006, the Morrison in Dublin, Ireland joined Preferred Boutique, the elite collection of intimate hotels and resorts launched in 2005 by Preferred Hotel Group. At the heart of the Preferred Boutique experience is inspiration - that elusive characteristic that separates the extraordinary from the ordinary.

Unique by design, the Preferred Boutique collection of hotels and resorts celebrates distinctive travel experiences that showcase style, service and personality on an intimate scale. Since its debut, it has rapidly emerged as the brand that defines the boutique hotel experience for travelers - combining personal service, memorable experiences and intimate surroundings with the highest level of quality. Preferred Boutique categories include: Classic, Design, Adventure and Resort with diverse properties from palaces to tent camps, and from hip urban hotels to private islands. The Morrison is part of the design category.

This fast growing brand sets a new standard of excellence. Preferred Boutique has designed a commitment to quality assurance that fits the needs of smaller luxury properties, and provides a dynamic combination of strategic sales, marketing, distribution and technology solutions to member hotels and resorts. For guests - the result is nothing short of inspiration itself.

The Morrison is known as one of the coolest hotels in Dublin city center due to its innovative design and celebrity clientele. This contemporary styled hotel boasts an inviting interior, which is a mix of high ceilings with pale white walls, original art, stone floors and hand crafted Irish carpets. This stylish Dublin hotel is a haven of calm and designer luxury and is renowned for its great service and easy going atmosphere.

In contrast to the calming ambience, the Morrison is located in the heart of Dublin's city center, overlooking the River Liffey and surrounded by Ireland's premier shopping districts, a variety of bars and restaurants and a host of museums, theatres and attractions.

The Morrison prides itself on its "extra touches" such as Frette linen, sumptuous duvets, Kama toiletry range, Apple Mac PC's, iPod docking stations, an Art Gallery and a Courtyard Garden.

"We are delighted to join Preferred Boutique as we believe the Morrison fits in perfectly with the design concept and portfolio of properties in this collection," said Sandra Doyle, General Manger of the Morrison.

The Morrison is renowned both in Ireland and abroad as being cutting edge in terms of its design. When the Morrison opened in 1999 with its unique "East Meets West" theme created by world renowned John Rocha, it offered the first sushi bar in Dublin. Since then, the hotel has continued to evolve and surpass market expectations and in Spring 2007, the hotel will open the largest wellbeing Spa in Dublin city center.

Boutique is a member of the Preferred Hotel Group family of brands, and guests are eligible to enroll in the I PreferTM Global Guest Benefit Program, with benefits including free Internet access, early check-in/late check-out, space-available upgrades and more. For reservations and a complete description of the Preferred Boutique collection, visit www.preferred-boutique.com.

CONTACT: Susan Pasarow/Meredith Green Gillian Neven

Murphy O'Brien The Morrison

+1 (310) 453-2539 00353 1 887 2455

[email protected] [email protected]

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