Spas in resort and hotel properties are no longer an amenity that sets the property apart from its competitors - - spas are now a necessity and as a necessity, require more than build-it-and-they-will-will come planning. For the hotelier who is exploring the advantages of hiring a consultant or is already convinced that a spa consultant is a necessity for the project and wants to make a good choice, this article is intended to be helpful in understanding the role of the full service spa consultant and how to sort through the maize to find the right consulting firm for your property. READ MORE

Spas are a necessity for resorts and hotels. The Spa Business is experiencing an exponential growth rate. The number of Spa Goers is growing. Spas are hotel profit centers. Great statements! Great trends! What are the realities that these trends bring? The supply of spas has grown to the point that competition and consumer knowledge has changed the face of the industry. Now it is not just "a spa" that is necessary for a resort or hotel, it is a spa with an experience that is special for each guest along with service that is so seamless that the guest is not aware of it. No matter how spectacular the architectural features, or chic the interior design, or how creative the spa menu; if the experience and service delivery falls short, then guests do not recommend or return to the spa. READ MORE

Thirteen years ago, when I entered the Spa Industry as the manager of a new Resort Spa, the number of spas and spa-goers were few and having a spa at a hotel or resort was a novel amenity that was not expected to be profitable. Soon it was realized that there was a demand for the spa experience along with greater expectations. Hotels and resorts then began to take the bull by the horns and realize that not unlike their other retail outlets; good concept planning, management and marketing were important to the spa's success. With the change in the spa's financial expectations came spas that were managed and marketed with increasing know-how. READ MORE

As everyone in the Hospitality Industry knows, our guests arrive with more than their luggage - - they also have their own personal baggage, which in turn interferes with their immediate enjoyment of their hotel-resort experience. Your hotel-resort spa is one of the quickest ways to help guests shed themselves of their stresses and begin to relax and appreciate the hotel-resort and its amenities. Spas are no longer a frivolous amenity to a hotel-resort. According to the International Spa Association's Spa Industry Survey conducted by Pricewaterhouse Coopers, spas are a booming industry that will continue to grow. READ MORE

You are probably reading this because you are anticipating building a spa within your hotel/resort property or you currently have a spa that could improve its performance. In the short history of spas in hotels and resorts, the definition of success has changed dramatically from a hotel amenity that should break even to an amenity that adds to the resort/hotel's market appeal, guest satisfaction and profit. Spas remain a very small portion of the overall hotel/resort gross sales, however, spa sales have risen and overall resort/hotel spa profits have risen dramatically. READ MORE