AI is proving to be a game-changing technology for hotel procurement. From inventory management to coordinating supplier relationships and invoicing, AI is capable of eliminating manual inefficiencies and enabling smarter purchasing decisions that reduce costs, and enhance guest satisfaction. From real-time data analysis to touchless transactions, AI-powered procurement is delivering the competitive edge hoteliers need to maximize profitability and drive long-term growth. READ MORE

Email marketing remains one of the most powerful tools in a hotel's marketing arsenal, and continues to outperform other digital channels. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings. This article explores the essential elements that should be included in your hotel's e-marketing messages to maximize engagement and conversion rates. READ MORE

The hospitality industry, encompassing everything from budget motels to luxurious five-star resorts, faces an ever-changing landscape of risks. In this article, we'll explore the role of a niche risk manager in hotel insurance, the creative approaches they bring to the table and why a tailored, strategic approach is necessary to ensure that hotels are adequately protected against potential risks. READ MORE

The hospitality industry faces a pivotal shift as evolving guest expectations and operational challenges outpace outdated value propositions. To thrive, hotels must embrace purpose-driven hospitality, personalized experiences, and operational alignment. By redefining their brand promise and addressing modern traveler priorities, hotels can foster guest loyalty, enhance profitability, and build sustainable success in an increasingly competitive market. READ MORE

We are constantly hearing that businesses and organizations are data driven. The question is, do people know which data to use, where to get the data and what it means for making decisions? Hospitality is no exception! For example, what does a food cost or room cost percentage tell a manager? This article will discuss metrics and KPIs and their uses in the decision-making process. READ MORE