Hawks Cay Resort Appoints Lynne Lulfs as Vice President, Sales & Marketing

Lulfs Joins the Legacy Resort Ahead of Its 40th Anniversary in 2024

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USA, Duck Key, Florida. December 28, 2023

Hawks Cay Resort, the largest and most iconic resort in the Florida Keys, is thrilled to announce the appointment of Lynne Lulfs as its Vice President of Sales & Marketing. Lulfs, a seasoned hospitality professional with a proven track record, joins the Hawks Cay team, bringing a wealth of experience and a deep passion for creating exceptional guest experiences.

"We are delighted to welcome Lynne to our team. Her extensive experience, deep understanding of the South Florida market, and unwavering dedication to guest satisfaction make her the perfect addition to Hawks Cay Resort as we approach our 40th anniversary celebration next year," said Tiffiany Holmes, Resort Director at Hawks Cay Resort.

Having called South Florida home for most of her life, Lulfs is deeply rooted in the region's vibrant landscape. She not only boasts a rich familiarity with the region's thriving hospitality scene but also harbors a genuine passion for outdoor activities including fishing and scuba diving. With more than 35 years of experience in the field, Lulfs has held positions at world-class marina resorts, boutique hotels, and luxury properties, including prominent roles at Princess Cruises, Hilton Key Largo Resort, Wyndham Hotels & Resorts, Boca Renaissance Marriott Hotel, and more. Throughout her career, she has consistently demonstrated a commitment to offering the highest level of customer service and a unique ability to create unforgettable guest experiences.

Lulfs, co-creator of TheHullTruth.com, one of the world's largest and most popular online community forums connecting boating and fishing enthusiasts with the marine industry, brings a dynamic perspective to her role. In her previous position as Director of Sales & Marketing at the Montauk Yacht Club Resort & Marina, she played a crucial role in promoting and enhancing the iconic 232-full-service marina resort in the Hamptons. Prior to this, she served as the Director of Marine Industry Sales, Weddings & Special Events at the Abaco Beach Resort at Boat Harbour in the Bahamas, overseeing group sales and marketing, including large-scale marine industry events and destination weddings. These experiences have uniquely prepared her for her new position at Hawks Cay Resort.

"Joining Hawks Cay Resort feels like a homecoming for me. I have lived in the area for most of my life, and I'm thrilled to be back, not only because I love the destination, but it's an honor to be part of the legacy that is Hawks Cay," said Lulfs.

At Hawks Cay Resort, Lulfs will leverage her vast experience to further elevate the resort's status as a premier destination for discerning travelers. Her proven expertise in sales, marketing, and guest relations will contribute to the continued success of Hawks Cay, making her arrival particularly timely as the resort prepares to celebrate four decades of providing unparalleled guest experiences.