D-EDGE Provides Hiramatsu Hotel Group With Seamless Technology Infrastructure to Expand Its International Market

D-EDGE Strengthens Its Presence in Japan

Singapore, Singapore City. December 21, 2022

Japan's luxury hospitality group Hiramatsu, signed an agreement with D-EDGE Hospitality Solutions, a leading hospitality technology provider, to expand its international market share.

Headquartered in Tokyo, Hiramatsu manages 7 hotels, 26 restaurants, ryōtei and cafes across the country. Japan being one of the most visited countries by international travellers, Hiramatsu required a global technology company with the latest knowledge to implement seamless infrastructure platforms to assist its hotels with global distribution, traffic generation and web conversion: the three fundamental pillars that drive business and generate higher-margin revenue.

D-EDGE Hospitality Solutions is honoured to have been selected for this project.

The Digital Marketing/traffic acquisition programmes are designed to bring international travellers. Together with a responsive website, it maximises the conversion rate on the Central Reservations System. Within the CRS, the Booking Engine, with different languages and multi-currency, can convert lookers into bookers easily with connectivity to the payment gateway to complete the transaction.

"With D-EDGE's wealth of experience on the global front, we believe this partnership will allow Hiramatsu to reach out and expand its inbound market. In addition, the introduction of GDS will also provide awareness through travel agents worldwide covering both B2B and B2C markets," said Ms Kaori, UESUGI of Hiramatsu Hotel Group.

"Japan is one of D-EDGE's key markets. We will continue to expand and strengthen our foothold in Japan. We look forward to providing Hiramatsu Hotels with the digital marketing and distribution solutions they need to increase their exposure and grow their business in the global markets." Added Emilie Couton, Managing Director, Asia Pacific for the D-EDGE Hospitality Solutions.

Okinawa Ginoza

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Tags: #CRS, #hoteltech, #digitalmedia, #bookingengine, #website

About D-EDGE Hospitality Solutions

D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries. Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation. With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+ partners, D-EDGE's ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. More information: Website: https://www.d-edge.com/ Video: https://www.youtube.com/watch?v=pASKtL5yaRc

About Hiramatsu

In April 2022, Hiramatsu Co., Ltd. celebrated its 40th anniversary. It promotes four business units: Restaurant, Bridal, Hotel, and External Sales. In 2015, Hiramatsu started a hotel business that operates in 7 locations. Aiming to expand restaurants' potential, the hotel management unit was started in Sakurai. In 2016, the hospitality business began in Kashikojima, Mie Prefecture, which is said to be a treasure trove of food ingredients. Auberge-style hotels, including Atami, Hakone Sengokuhara, and Okinawa Ginoza, have grown into destinations where many gastronomes gather and in 2020, an urban-type hotel in Kyoto opened. In 2021, a resort hotel opened in Miyotamachi, Nagano Prefecture, with the concept of "Grand Auberge in the Forest". This is in addition to gastronomy, which uses the land's blessings.