Rick Takach Named to AH&LA Board of Directors

. March 13, 2014

Vancouver, Washington - March 13, 2014 - Rick Takach, President and CEO of Vesta Hospitality, has been named to the American Hotel & Lodging Association (AH&LA) 2014 Board of Directors. The new board of directors is comprised of C-level lodging executives representing the full scope of the lodging sector, including brands, owners and REITS, management companies, independents, and state associations. A new board was selected to reflect the completely new strategic direction and membership model passed last June by a vote of association members.

Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.8 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides focused advocacy, communications support, and educational resources for an industry generating $155.5 billion in annual sales from 4.9 million guestrooms.

“AH&LA now begins a new chapter, bringing together the entire industry under one national umbrella, focusing the association on proactive and effective advocacy, and allowing the industry to speak with one voice,” said AH&LA President/CEO Katherine Lugar. “We are thrilled that our new board is comprised of dynamic group of senior industry leaders who will lead the AH&LA's future strategic direction. I'm confident Rick will be a valuable contributor of the thought leadership and direction crucial to ensuring AH&LA and the industry are best-positioned to tackle the challenges and meet the objectives of the future.”

For a complete list of board members, click here, www.ahla.com.

About Vesta Hospitality

Founded in 1996 and headquartered in Vancouver, WA, Vesta Hospitality is one of the nation's leading, privately owned hotel management and development firms. With a portfolio of eleven properties across the United States, Vesta continues to seek out opportunities in key markets across North America. For more information regarding Vesta Hospitality and to discuss possible partnership opportunities, please contact Rick Takach at (360) 737-0442.

Media contact:

Paul Kesman
T: 248-321-2035
E: pkesman@pdkpr.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.