STR Reports 1.5% to 62.3% Rise in US Hotel Occupancy in 2013

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. January 28, 2014

January 28, 2014 - Smith Travel Research The U.S. hotel industry reported growth in all three key performance metrics in 2013, according to data from STR.

Overall, the U.S. hotel industry's occupancy increased 1.5 percent to 62.3 percent; its average daily rate was up 3.9 percent to US$110.35; and its RevPAR grew 5.4 percent to US$68.69.

Jan Freitag, senior VP of strategic development at STR, said the U.S. hotel industry broke records in 2013. For the full year, the U.S. industry had the highest:
•number of rooms available (1.7 billion);
•number of rooms sold (1.1 billion);
•rooms revenue (US$122 billion);
•ADR (US$110); and
•RevPAR (US$69)

Among the Top 25 Markets, Denver, Colorado, reported the largest occupancy increase, rising 5.7 percent to 70.8 percent, followed by Houston, Texas (+5.5 percent to 69.0 percent). Norfolk-Virginia Beach, Virginia reported the largest decrease, down 3.2 percent to 53.3 percent.

Oahu Island, Hawaii (+13.9 percent to US$209.01), and San Francisco/San Mateo, California (+9.3 percent to US$187.79), achieved the largest ADR increases for the year.

No ADR decreases were reported for the year.

Six markets experienced RevPAR growth of 10 percent or more: Houston (+13.8 percent to US$69.97); Nashville, Tennessee (+13.4 percent to US$71.54); San Francisco/San Mateo (+12.9 percent to US$155.83); Oahu Island, Hawaii (+12.5 percent to US$174.89); Dallas, Texas (+10.8 percent to US$58.23); and Miami-Hialeah, Florida (+10.1 percent to US$137.60).

Washington, D.C., reported the largest RevPAR decrease, falling 1.7 percent to US$95.46, followed by Philadelphia, Pennsylvania-New Jersey (-0.9 percent to US$79.07).