W Dallas - Victory Completes Multi-million Dollar Renovation

Intersecting Glitz and Glam, W Dallas - Victory is One of 11 W Hotels to Undergo Cutting-Edge Renovations

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. October 16, 2013

DALLAS - October 15, 2013 - W Dallas - Victory today announces its renovation of all 252 guest rooms, including 26 suites, and hotel corridors is complete. A juxtaposition of seemingly contrasting references with fashion inspired glitz and traditional Texas accents, the fresh new look is a part of W Hotel's commitment to reinvigorate more than 11 of its properties across North America.

“After six years on the Dallas scene, we're thrilled to reveal W Dallas - Victory's new look with the renovation of our guestrooms and corridors,” said Darryl Jett, General Manager, W Dallas - Victory. “As a cutting edge lifestyle brand, we've invigorated the space to improve the guest experience while amplifying the southern aesthetic our visitors have come to know.”

W Dallas tapped Houston-based design firm MaRS, Mayfield and Ragni Studio to reimagine guestrooms now touched with traditional Texas accents inspired by the masculine modern cowboy and the feminine belle. The refreshed rooms activate guests' senses with cowboy cool textures such as cowhide and snake skin and design accents including lasso sculptures, jewel toned hardware, armadillo skin embellishments, and more. W Dallas restyled all nine rooms, including the iconic, 1,323-square-foot Extreme Wow Suite located on the 15th floor overlooking Victory Park and downtown Dallas.

New custom furniture outfits all guest rooms including platform beds, headboards and side tables, sofas, dining and coffee tables and desks, as well as updated sofas and headboards. Each room also had a new W Bed mattress. Custom carpets line the hotel corridors and rooms with a hidden homage to an iconic woman's silhouette. Whimsical decor including custom pillows and throws following the design narrative add texture and comfort to each room.

The transformation of W Dallas Victory is part of a comprehensive renovation strategy to update the W brand's North American portfolio. W Hotels recently announced plans to reinvigorate more than 11 of its hotel properties, tapping into the industry's brightest rising visionaries to collaborate with the W brand's award-winning design team on redesigns. As W expands its global footprint abroad - opening new hotels from Bangkok to Singapore, Milan to Verbier - the W brand is committed to providing a consistent, cutting-edge experience for guests. The ambitious renovation schedule is focused on many of the W brand's early hotels in key markets such as New York City, Seattle, Chicago, New Orleans, and Los Angeles, among others.

To learn more about W Dallas - Victory, please visit www.wdallasvictory.com or call 214-397-4100. Follow @WDallas on Twitter and Facebook at www.facebook.com/wdallashotel.

About W Dallas - Victory

A member of W Hotels Worldwide®, W Dallas - Victory opened in Victory Park in June 2006. Perfectly positioned to downtown Dallas, American Airlines Center and the city's upscale shopping, entertainment and arts districts, the stylishly hip playground features Southern charm, amenities to amplify your stay for work or play, and luxe accommodations. Guests of W Dallas - Victory can enjoy the new Cook Hall gastropub, recently named one of Dallas' best gastropubs by the Dallas Morning News; indulge in the sophisticated nightlife of the Living Room Bar; get WET® in the outdoor infinity pool offering 16th floor cityscape views; or recharge and de-stress at Bliss® Spa. The hotel was named a “Top New Hotel” by MSN in 2007 and received a “Best Business Hotels” designation by Forbes Magazine in 2006. For more information, please visit www.wdallasvictory.com. Be a true W Insider and download the W Hotels mobile app to stream music, order in or book your next stay. Join the property's social scene -- Facebook (W Dallas - Victory Hotel & Residences) and Twitter (@WDallas) -- to stay updated on current happenings, special offers or promotions.