Hotusa Hotels Has Become the First Consortium of Independent Hotels in the World

Keytel, also integrated in Hotusa Group, consolidates its growth, rising to 5th position in the ranking with 1,540 hotels and 144,081 rooms

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. October 16, 2013

Barcelona - October 16, 2013 - Hotusa Hotels strengthens its leading position in the independent hotel sector, according to the publication of the ranking which is drawn up every year by the prestigious North American journal 'Hotels Magazine'. Consequently, in accordance with the information released (relating to the 2012 financial year), Hotusa Hotels, with 2,604 associated establishments and some 235,000 rooms in 52 countries, would be in strong text first position not only in Spain, but at a European and international level. Keytel, also integrated in Hotusa Group, would occupy fourth position in Europe and fifth in the world (6th last year) with more than 144,000 rooms and some 1,600 hotels, thus reinforcing the growing trend of consolidation of the company.

Hotusa Hotels , which was second consortium in the ranking of 2011, climbed to the first position with an offer that encompasses associated establishments in 27 European European destinations, 17 American countries, 4 Asian countries and 4 African countries. Best Euroasian Hotels, with headquarters in Moscow, and Preferred Hotel Group in Chicago, would follow the Spanish chain, occupying second and third positions respectively. Therefore, Hotusa consolidates a growing trend, in terms of number of associated hotels and countries where the company is present, and Hotels strives for expansion in new tourist destinations.

As regards future tendencies, the American journal predicts an important development of consortia in the coming years. According to the financial analyses carried out, independent hotels will seek in them a quick way of commercialization and positioning vis-à-vis big chains. Unsurprisingly, since the beginning of the year 2013, Hotusa Hotels has maintained growth, adding associated hotels to its portfolio on a monthly basis.

Furthermore, the study identified “constant reinvention” and technological innovation** as the main priorities for these organizations to maintain their privileged status. For this reason, with the aim of expanding their sphere of influence, they are strongly advised to **expand partnerships with the on-line and 2.0 communication sectors and to strengthen their relations with those suppliers who still consider them as an obstacle to establishing direct contact with hotels.

There is no doubt that the excellent positioning of Hotusa Hotels in the ranking lies in the proven ability to **adapt to the increasing demands and requirements of the market, through the implementation of more and better tools, with the aim of meeting customers' expectations and offering an optimal array of services. Consequently, the company has chosen the right distribution channels for its products and undertaken important investments in technology, offering a modern comprehensive solution in terms of direct commercialization (b2c) and intermediaries (b2b). In that regard, the company stands out for its great diversification, not only in markets but also in distribution channels. It should be noted that the Group's technology platform processes more than 8,000 reservations per day.

State-of-the-art technology, market orientation

As regards the latest news in the organization, it is worth stressing the implementation in 2011 of the company's own global online marketing service, which not only provides customers with a series of technological tools but also manages all the necessary on-line marketing actions aimed at boosting demand, improving visibility and turning the direct channel into a competitive advantage in the short and long term through the development of booking engines and web solutions (channel manager, W3C standards, Google AdWords, SEM, SEO, exclusive agreements with TripAdvisor and Trivago, e-mail marketing, web analytics, social networks …).

Hotusa Hotels offers hotels the possibility to improve online visibility and brand positioning; manage their web in a faster and smoother way; enjoy personalized professional advice; ensure their presence in all distribution channels; and develop specific loyalty initiatives aimed at customers. All these advantages give hotels the unique opportunity to expand alongside the best partners while benefiting from state-of-the-art technology that is subject to continuous improvement and development.

Hotusa Hotels: A wide range of Services

In addition to technology solutions and multichannel distribution systems, Hotusa Hotels offers its associated establishments a wide range of services, including:

Sales network : it includes international tour operators, retail agencies, companies; international consortia and e-distribution.

Central purchasing body : with a wide range of products and services, the Central Purchasing Body is another key point in the value proposition launched by Hotusa Hotels. A comprehensive intranet allows the company's associated hotels to have access to the existing offers, make enquiries or place orders, with the advantage of benefiting from excellent goods at unbeatable prices.

Hotusa Group

Set up in 1977 and with headquarters in Barcelona, Hotusa Group is currently a dynamic organization composed by a wide range of tourism-related companies. Hotusa Group's operation division comprises a portfolio of more than 120 hotels, 68 of which belong to the chain Eurostars Hotels and 26 hotels to Exe Hotels. Furthermore, the organization includes the hotel representatives Keytel, the booking offices Restel and Hotusa Hotels, the technology firm IGM Web and the portal for data management and on-line bookings **Hotelius.com.

In 2008, the Group was awarded the 'Business Excellence Prince Felipe Prize', granted by the Spanish Ministry of Industry, Tourism and Trade and in November 2012 the organization received the prestigious Catalonian 'Carlos Ferrer Salat Award', granted by Foment del Treball Nacional for Internationalization. Finally, last December the Group obtained the '“Best Business Initiative Award 2012”', which is conferred by the Catalonian Periódico de Catalunya on a yearly basis.