STR Reports US Hotel Occupancy Up for Month of August 2013
September 20, 2013 - The U.S. hotel industry reported positive results in the three key performance metrics during August 2013, according to data from STR.
Overall, the U.S. hotel industry's occupancy rose 2.3 percent to 69.2 percent, its average daily rate was up 4.5 percent to US$112.14, and its revenue per available room increased 6.9 percent to US$77.59.
"As summer waned, the U.S. hotel industry reported another strong month of RevPAR growth," said Jan Freitag, senior VP of strategic development at STR. "RevPAR increased 5.8 percent year-to-date 2013. Luxury hotel operators were especially able to capitalize on their high occupancies in August—77.1 percent—and increased ADR by 7.9 percent to US$274.36.
"Not surprisingly, resort operators saw continued strong demand increases, and their August ADR increased 6.3 percent, leading RevPAR to jump 10.3 percent," Freitag continued. "The Top 25 Markets continued their RevPAR increases by 7.7 percent. Their ADR was reported at US$131.62 compared to US$102.37 for the rest of the U.S."
Among the Top 25 Markets, Nashville, Tennessee, achieved the largest occupancy increase, rising 11.0 percent to 71.3 percent. Tampa-St. Petersburg, Florida, fell 4.5 percent in occupancy to 59.9 percent, posting the largest decrease in that metric.
Five markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+13.9 percent to US$205.01); Oahu Island, Hawaii (+13.7 percent to US$224.02); Seattle, Washington (+11.2 percent to US$145.40); Miami-Hialeah, Florida (+10.6 percent to US$139.29); and Anaheim-Santa Ana, California (+10.0 percent to US$143.99). Tampa-St. Petersburg fell 20.9 percent in ADR to US$91.40, reporting the largest decrease in that metric.
Nashville increased 21.2 percent in RevPAR to US$72.47, achieving the largest increase in that metric, followed by San Francisco/San Mateo (+16.7 percent to US$190.13) and Seattle (+16.7 percent to US$134.59). Tampa-St. Petersburg experienced the largest RevPAR decrease, falling 24.5 percent to US$54.78.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
