Newly Renamed, The Lodge at Gainesville Aligns with the City It Loves

. April 16, 2013

Gainesville, FL - April 16, 2013 - A hallmark of the Gainesville, Florida area for the last 26 years, Cabot Lodge has changed its name to The Lodge at Gainesville to set itself apart from its competition as the preferred hotel of Gainesville's most loyal visitors.

Because of its rich tradition in the city and its generational guest list, the owners of the hotel felt it was time to embark on a new season as an independent hotel and have aptly named the hotel around the homey, friendly vibe the fireside lobby/common area emotes. Guests of The Lodge at Gainesville are treated like members of the family and these guests can been seen playing cards or socializing around the central fireplace every night during the Social Hour—the complimentary beer, wine, cocktails, and popcorn are a nice draw too. Bill Bowen, owner of both the hotel and Premier Hotel Corporation who manages the hotel, says “the changes we are making to the hotel are intended to not only remind our past guests of all of the things they love most about our hotel but to also introduce our hotel and this great city to a new set of potential guests who are use to a boutique or independent hotel experience.”

The hotel's fantastic location along I-75 within minutes of the University of Florida campus allows its guests easy access to everything there is to do and love in Gainesville, Florida. Since the hotel already has a great handle on capturing the transient business to the area for local sporting events, reunions, and other group outings, the ownership decided to select a proven digital marketing team to raise the hotel's online distribution model during the transition. The Lodge at Gainesville hired Pipeline from Atlanta, GA to oversee the hotel's needs for website, e-commerce, social media, SEO, SEM, booking engine and the new branding.

With its opening taking place today, April 15 2013, the hotel ownership and its staff are a buzz with anticipation of rolling out all of the new aspects of The Lodge at Gainesville. For more information about the hotel or to book a stay, please call (352) 375-2400.

About Premier Premier Hotel Corporation is a leading professional hotel company. Based in Enigma, Georgia, Premier provides property management, asset management and development services throughout the United States and Canada for full service, limited service and extended stay hotels.

The Premier organization is led by William D. Bowen. Bowen has over 30 years of experience in producing results for hotel owners. He is widely known and respected in the lodging industry for excellence in developing and operating hotel properties. For more information contact Nigel Duffett at (786) 338-1503 or [email protected].

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