TrustYou Appoints Travel & Tech Industry Veteran Alan Young VP of Strategic Partnerships

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. February 07, 2013

DALLAS - February 7, 2013 - Online reputation management (ORM) market leader for the hospitality industry, TrustYou, has appointed Alan Young as its VP of Strategic Partnerships. The long-time industry veteran, who brings tremendous travel, technology and sales experience to the post, will focus on building relationships and driving revenue, with a bull's-eye focus on travel and hotel technology companies, and related service providers. Young, who will be instrumental in spearheading TrustYou's aggressive growth plans in North America, will also be targeting destinations and key players in the online travel space.

Young, who will be based out of Ontario, Canada, brings three decades of in-depth industry experience and a proven track record in driving bottom-line results. Most recently he was the VP, field marketing, for Infor, the second largest supplier of information technology solutions to the global hotel and gaming industry. Prior to be promoted to field marketing, Young was VP, product management, product marketing and marketing for Infor Hospitality where he was instrumental in driving Infor's new Hospitality Management System, now the leader in Cloud deployed solutions for the global hotel industry. Prior to this Young served in a variety of executive positions and advisory roles at companies such as Apical Resource Group, IBS Software Services, Hotel Booking Solutions Incorporated, Hotel Information Systems, and others, including his namesake venture, Alan Young Consulting.

From building companies from the ground, Young's roster of accomplishments is lengthy and measurable. His razor-focused, strategic approach across comprehensive business plans and sales and marketing strategies, has been instrumental in driving and maintaining significant client relationships throughout his hospitality technology tenure.

“This is an incredibly exciting time at TrustYou filled with amazing growth potential, new features and developments to our product and now, one of the most seasoned sales and marketing executives in the travel technology industry joining our team,” said Benjamin Jost, CEO and co-founder of TrustYou, of Young's appointment. “We know that Alan's industry knowledge and connections, coupled with TrustYou's innovative technology, will lead us to realizing the growth goals we've established for the next few years.”

“At the end of the day, online reputation management has a direct impact on revenue. The more reviews, the more robust the management responses, the higher the rankings, all translate into increased sales and revenue,” Young said. “TrustYou is an innovator in this space and I am incredibly excited about being part of such an innovative and strong team.”

Young is past Chair of the board of the OpenTravel Alliance and has sat on the board of The Boutique Lodging Association. He has also been a member of the American Hotel and Lodging Association e-business committee and the Hotel Technology Next Generation distribution workgroup. He is a sought-after speaker and has made appearances at World Travel Mart, Hotel Operations and Technology Conference, the Hotel Association of Canada, HITEC, amongst others.

About TrustYou
Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.