Aparium Hotel Group Announces New GM

Michael Falkenstein fills key role at The IronHorse Hotel

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. January 24, 2013

Milwaukee, WI - January 24, 2013 - Top hotel industry executive Michael Falkenstein was appointed General Manager of The Iron Horse Hotel on Dec. 3. Aparium Hotel Group, which manages the award-­-winning boutique hotel,recruited
Falkenstein to run day-­to-day operations and manage the hotel's more than 150 full=time, part-time and seasonal staff.

“Michael brings a unique combination of strong leadership skills, an eye for details and an internal sense of'cool'— all necessary to run the hotel efficiently and continue to provide the guest The Iron Horse Hotel experience,” said The Iron Horse Hotel owner Tim Dixon.

Falkenstein comes to Milwaukee from Atlanta, where he was the general manager at The Westin Buckhead, a posh hotel in the heart of Buckhead's shopping district. Over the past 15 years Falkenstein has successfully managed an eliteroup of boutique, small luxury and full-service hotels in major downtow nmarkets, including Atlanta, Dallas, New Orleans, Chicagoa and SanFrancisco.

“Michael understands the value of our talented employees and the rich culture of The Iron Horse Hotel,” said Kevin Robinson, COO and Managing Partner of Aparium Hotel Group. “His impressive resume at top notch hotels such
as the Atlanta Buckhead, Lakeshore Chicago, The Joule Dallas and New Orleans will help us usher in a new level of unprecedented service.”

Falkenstein garnered long list of kudos and awards during his enigmatic career, including leading the New Orleans to an enviable spot on Travel+Leisure's list of the world's top 500 hotels and re-opening the French Quarter hotspot after a devastating hurricane in 2002.

“I am delighted to be joining The Iron Horse Hotel team,” said Falkenstein, who holds a bachelor of arts in English literature from San Francisco State University and is aCertified Six Sigma Green Belt.“The Iron Horse Hotel is a special place, which offers a unique experience to travelers from across the globe. Going forward,my energies will be focused on raising the already high bar as we collectively bring our training and service programs to another level to provid personal touches to our guests and create memories that will last forever.”

Aparium Hotel Group recently announced a partnership with the Salyers Group and the City of Covington to develop and manage The Hotel Covington. The project represents the transformation of a celebrated, century-old downtown Covington building into a modern luxury hotel. As the first of its genre in th emarket, The Hotel Covington will appeal to business and leisure travelers accustomed to upscale hotels in primary markets seeking an authentic and locally influenced experience.

“Like The Iron Horse Hotel, this property ideally suits our commitment to delivering Translocal Hospitalit yin urban markets,” said Mario Tricoci, CEO of Aparium Hotel Group. "The Hotel Covington will draw inspiration from the local culture and cultivate a following through a sense of civi cpride and exciting food & beverage.”