STR Reports US Hotel Occupancy Up for Week Ending December 15, 2012

Occupancy Up 5.4% and ADR Increases 6.5% to US$101.68

. December 24, 2012

alt text December 24, 2012 - The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 9-15 December 2012, according to data from STR.

In year-over-year comparisons, occupancy was up 5.4 percent to 51.5 percent, average daily rate rose 6.5 percent to US$101.68 and revenue per available room increased 12.3 percent to US$52.36.

“Convention, conference and group travel remain particularly strong as an early Thanksgiving allowed for an extra week of travel before Christmas,” said Brad Garner, STR's COO. “A temperate winter at this point in the year has provided favorable performance as well.”

Among the Top 25 Markets, Atlanta, Georgia, rose 18.0 percent in occupancy to 57.5 percent, posting the largest increase in that metric. Orlando, Florida, followed with a 17.0-percent increase in occupancy to 61.9 percent. Two markets experienced double-digit occupancy decreases: New Orleans, Louisiana (-12.3 percent to 47.5 percent), and San Diego, California (-11.6 percent to 50.4 percent).

Four markets reported ADR growth of more than 10 percent: Atlanta (+23.3 percent to US$95.98); New York, New York (+12.4 percent to US$298.98); Oahu Island, Hawaii (+12.1 percent to US$180.98); and Orlando (+12.1 percent to US$93.21).

Six markets achieved RevPAR growth of 20 percent or more: Atlanta (+45.5 percent to US$55.16); Orlando (+31.2 percent to US$57.70); New York (+23.9 percent to US$267.99); Houston, Texas (+21.5 percent to US$62.59); Oahu Island (+20.5 percent to US$146.29); and Boston, Massachusetts (+20.0 percent to US$79.55).

San Diego reported the largest decreases in both ADR (-15.3 percent to US$104.41) and RevPAR (-25.1 percent to US$52.65) for the week.

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