STR Reports US Hotel Occupancy for Week Ending April 21, 2012

Occupancy Jumps 12.6% to 65.5% and ADR Increases increases 7.8% to US$106.66

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. April 30, 2012

April 27, 2012 - The U.S. hotel industry experienced increases in the three key performance metrics during the week of 15-21 April 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 12.6 percent to 65.5 percent, average daily rate increased 7.8 percent to US$106.66 and revenue per available room jumped 21.4 percent to US$69.91.

The strong weekly performance, particularly in the group segment, is a result of the easy year-over-year comparisons; the week of 17-23 April 2011, led up to the Easter weekend.

Among the Top 25 Markets, five experienced occupancy increases of 25 percent or more: Chicago, Illinois (+34.0 percent to 73.5 percent); Houston, Texas (+30.7 percent to 71.2 percent); New Orleans, Louisiana (+25.9 percent to 80.5 percent); Detroit, Michigan (+25.3 percent to 63.4 percent); and Atlanta, Georgia (+25.0 percent to 67.0 percent). Norfolk-Virginia Beach, Virginia, fell 10.3 percent in occupancy to 61.0 percent, reporting the largest decrease in that metric.

New Orleans experienced the largest ADR increase, rising 46.2 percent to US$151.89, followed by Philadelphia, Pennsylvania-New Jersey (+29.6 percent to US$137.24), and Chicago (+28.6 percent to US$125.57). Miami-Hialeah, Florida, posted the largest ADR decrease, falling 7.1 percent to US$174.48.

Three top markets achieved RevPAR increases of more than 50 percent: New Orleans (+84.0 percent to US$122.21); Chicago (+72.3 percent to US$92.35); and Philadelphia (+60.5 percent to US$106.66). Norfolk-Virginia Beach ended the week with the only double-digit RevPAR decrease, falling 11.6 percent to US$49.28.