Worldhotels Joins Room Key

First European-based partner adds 500 independent hotels to search engine and expands Asian and European markets

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. March 16, 2012

NEW YORK CITY - March 15, 2012 - Worldhotels is joining the online hotel search engine Room Key. With Worldhotels, Room Key is gaining over 100,000 rooms in key destinations all around the world, especially strengthening the portfolio in Asia Pacific and Europe.

Room Key was launched in January of this year by founding hotel partners Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of Wyndham Worldwide Corporation, or their respective affiliates. Roomkey.com, the Company's innovative search engine, offers a search and book experience tailored for ease of hotel shopping, providing consumers confidence in their booking decisions by delivering hotel information straight from the source coupled with the ability to directly book a room with the hotel of their choice.

“We have been consistently growing direct bookings and with Room Key we can now offer our hotels another way to reach guests directly via worldhotels.com”, explains Robert Hornman, Managing Director at Worldhotels. “Room Key has created an innovative booking process, bringing hotels even closer to their guests.”

“Worldhotels and its almost 500 properties worldwide are a wonderful addition of unique experiences to Room Key's inventory and we are delighted to have them on board,” comments John F. Davis III, Chief Executive Officer of Room Key. “This new partnership illustrates the continued success of Room Key, which has been well-received by industry and guests alike.”

About Worldhotels

• Worldhotels is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People," it now has nearly 500 affiliate properties in 250 destinations and 65 countries worldwide.
• For more than 40 years, the company's mission is to offer business and leisure travelers easy access to a wide range of four- and five-star hotels with character and distinction. Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets the group's stringent quality standards. Over 1,000 quality criteria are anonymously tested on an annual basis.
• Worldhotels' guests benefit from an extensive selection of partnerships, including frequent flyer programs from 21 of the world's leading international airlines, including United Airlines, Air France/KLM, Cathay Pacific and Lufthansa.
• Through an unparalleled range of services covering global marketing, sales, training, and e-commerce as well as state-of-the-art distribution and technology, Worldhotels gives independent hotels the collective strength of a global hotel brand while still allowing them to retain their individual character and unique identity. In addition to its classic “affiliation model,” the group offers a “full license” branding solution for independent hotels which is the perfect alternative to standard franchise contracts.

For reservations or information, visit worldhotels.com. Photographic material is available in the “news & press” section of worldhotels.com or from [email protected] or [email protected]. For most recent news, follow Worldhotels on Facebook and Twitter.

About Room Key℠
Room Key is a new venture that has developed an innovative online hotel search engine, Roomkey.com, which provides the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry. Room Key was founded by six of the world's leading hotel companies - Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group - and is led by a highly regarded management team.

Media Contacts

Patti Winger
On behalf of Worldhotels-The Americas
Tel: (651) 341-8991
[email protected]

Elisabeth Behringer
Worldhotels HQ, Frankfurt, Germany
Tel.: +49 (0) 69 660 56 - 257
[email protected]