STR Reports US Hotel Occupancy for Week Ending December 24, 2011

Occupancy Up 3.4% to 49.0% Week and ADR increases increases 4.3% to US$107.56

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. January 10, 2012

September 9, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 25-31 December 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 3.4 percent to 49.0 percent, average daily rate increased 4.3 percent to US$107.56 and revenue per available room finished the week with an increase of 7.8 percent to US$52.69.

Among the Top 25 Markets, Norfolk-Virginia Beach, Virginia, increased 18.1 percent in occupancy to 39.6 percent, posting the largest increase in that metric, followed by Nashville, Tennessee, with a 12.9-percent increase to 55.4 percent. Atlanta, Georgia, posted the largest occupancy decrease, falling 6.9 percent to 43.3 percent, followed by Los Angeles-Long Beach, California, with a 3.9-percent decrease to 65.9 percent.

San Francisco/San Mateo, California, achieved the only double-digit ADR increase, rising 11.0 percent to US$135.86. Los Angeles-Long Beach (-2.4 percent to US$119.12) and Atlanta (-0.9 percent to US$72.87), posted the largest decreases in that metric.

Three markets experienced RevPAR increases of more than 15 percent: Norfolk-Virginia Beach (+25.1 percent to US$25.94); Nashville (+22.3 percent to US$55.18); and San Francisco/San Mateo (+18.1 percent to US$87.85). Atlanta (-7.8 percent to US$31.55) and Los Angeles-Long Beach (-6.1 percent to US$78.51) reported the largest RevPAR decreases for the week.