New HSMAI and VIZERGY White Paper: Best Practices for Hotel Website Analytics

Free Paper Ensures Marketers are Empowered to Make Data Driven Decisions

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. November 18, 2011

Jacksonville, FL - November 17, 2011 - VIZERGY, an award-winning hotel Internet marketing leader, and the Hospitality Sales and Marketing Association International (HSMAI) teamed up to release the informative, detailed white paper, “Best Practices for Hotel Website Analytics.” Website analytics are an integral part of hotel marketers' decision making processes, but many hoteliers are unsure of how to fully take advantage of this data to make the most of their marketing efforts and grow their online business. This paper was produced in response to many of the questions hotel marketers have about website analytics.

Authored by experienced e-commerce and marketing expert Tim Peter, and a follow up to the popular “Engaging Online Travel Shoppers Through Integrated Marketing,” the best practices paper can be downloaded here. The paper, which is based on the latest research, an industry survey and interviews with marketing and analytics experts, includes an analytics implementation checklist and real world examples to help hotel marketers:

• Identify which metrics are most important to measure and track
• Establish analytics based goals
• Make effective marketing decisions based on data driven intelligence
• Implement best practices that help increase online engagement and revenue

“By understanding how to identify key metrics and properly use analytic tools, hotel marketers can save time and money in developing future marketing initiatives, as well as optimizing their websites, based on the information they already have at hand,” says Joe Hyman, President & CEO of VIZERGY. “Important information about how travel shoppers are interacting with your property's website - information that can help you improve conversions and revenue - is missed when analytics are overlooked.”

“We feel this paper provides insightful web analytics information that will help hoteliers of all property types implement improved marketing campaigns,” says HSMAI President & CEO Robert A. Gilbert. “Moving into 2012, hotel marketing professionals are more concerned than ever about delivering a strong ROI. With better understanding and monitoring of website analytics, they can help ensure their marketing dollars are well spent.”

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.