Red Roof Partners With Int'l Gay & Lesbian Travel Association
May 10, 2010 - Red Roof, a leader in the economy lodging segment has partnered with the International Gay and Lesbian Travel Association (IGLTA) to offer chain-wide discounts to the Lesbian, Gay, Bi and Transgendered (LGBT) Community and Association members. Gay and lesbian guests as well as employees have always been very important to Red Roof, which is why the decision to partner with the IGLTA was an intuitive one, made so LGBT travelers will be able to enjoy wide-ranging discounts at the brand's 350 locations nationwide.
“With this partnership we hope LGBT travelers will take advantage of this opportunity to stay at Red Roof for all of their vacation and business travel needs,” notes Jeff Maurer, National Account Executive, Red Roof. “By staying at one of our properties, LGBT travelers can save a few extra dollars and spend more on the things they love while traveling. This partnership is a win-win for everyone.”
Red Roof's partnership with the IGLTA comes at a time when Red Roof recently launched its NextGen? new property design: Brand new hotels comparable to a mid-priced boutique hotel with bathrooms that feature granite countertops, vessel sinks and walk-in showers; and rooms that include flat-screen TVs, spacious workspaces and plush bedding.
"This is an exciting opportunity for IGLTA as we expand our outreach to LGBT travelers globally," says IGLTA President/CEO John Tanzella. "We represent a diverse community and Red Roof provides a welcoming environment for budget-conscious travelers."
LGBT travelers can take advantage of the 15% discount when they book their next stay on redroof.com or by calling 800.RED.ROOF (800.733.7663) and mention VP ? code #600446. Red Roof takes great pride in welcoming each and every one of our guests, for more information about this partnership visit redroof.com/partners/iglta to learn more. All Red Roof properties are pet-friendly, welcoming pets at no additional cost and kids 17 and under stay free.
About Red Roof
Red Roof is a leader in the economy hotel market with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design?, value-added amenities that are simple, yet economical and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Most recently, Red Roof unveiled its NextGen? hotels, featuring sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.
About IGLTA
IGLTA, which has staff and representatives in 17 countries, is the leading global organization dedicated to connecting businesses in the LGBT tourism industry. Its membership spans 68 countries and consists of accommodations, airlines, tour operators, travel agents, destinations, media and other key players in the tourism industry. Since 1983, IGLTA has worked to help the tourism industry reach LGBT travelers and learn more about this market. For more on IGLTA, please visit www.lgbt.travel.