LRA Worldwide to Exhibit at AMA Marketing Research Conference
HORSHAM, PA, September 5, 2006. LRA Worldwide, Inc., a leading consulting and research firm specializing in Customer Experience Management (CEM), will be exhibiting at the 2006 American Marketing Association (AMA) Marketing Research Conference next week in Chicago. The conference, which combines intensive tutorial instruction, presentations by leading research companies and provocative keynote speakers, is being held at the Sheraton Hotel and Towers, September 10-13.
LRA's customer and employee research practice works with clients on stand-alone research projects or as an integrated element of an overall CEM consulting project. LRA's research practice is focused on identifying the "touch points" that have the greatest impact on the customer experience, the measurement of performance at those crucial points of interaction, and an assessment of the engagement levels of the employees charged with providing the experience at these "moments of truth." Among the clients that benefit from LRA's research expertise in pursuit of the optimal customer experience are MGM MIRAGE, WCI Communities, the ARAMARK Corporation, Live Nation and the PGA TOUR.
"This is a significant opportunity for us to reach an audience focused on 'research' and 'branding' and make a concrete connection from those two activities to customer experience," explained Rob Rush, CEO of LRA Worldwide. "Our customer and employee research practice plays an integral role in shaping the customer experience, helping our clients pinpoint and link the key drivers of customer satisfaction, employee engagement and positive business outcomes.
In this way, we are far from a typical research firm, as all of LRA's efforts are focused not only on measuring the customer experience, but using that data to design an improved experience," Rush continued.
In the past year, LRA has exhibited and played a speaking role at several prominent "customer experience" conferences, including the North American Conference on Customer Management in Orlando, FL and the Internal Branding Conference in New York City. This is LRA's first time participating in the AMA Market Research Conference. For more information on the conference program and registration, visit http://www.marketingpower.com/aevent_event24630.php.
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