Microtel Stays at the Top
LOS ANGELES, CA, July 29, 2005. For the fourth consecutive year, Microtel Inns & Suites has been ranked highest in guest satisfaction among economy/budget hotel chains in the J.D. Power and Associates 2005 North American Hotel Guest Satisfaction Index Study(SM). Microtel - the chain of all newly constructed, interior corridor hotels - is the only economy brand to have received the award four times.
Microtel scored highest of 13 national hotel brands in its segment, and outperformed competitors in three key guest satisfaction measures including hotel services, hotel facilities, and costs and fees.
"We are proud to receive this recognition for the fourth time and to be a leader in the economy segment," said Jon Leven, executive vice president of marketing for US Franchise Systems (USFS), parent company of the franchisor of the brand. "With the roll-out of Project Reveille earlier this year, we have greatly extended the scope of complimentary services available to our guests, and have raised the bar on the types of amenities that travelers can expect in their hotel rooms."
With Project Reveille, Microtel is the first economy/budget brand to offer guests free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access in all its guestrooms nationwide.
The 2005 North America Guest Satisfaction Index Study is based on responses from 37,471 guests who stayed in a hotel between December 2004 and May 2005. The study is now in its ninth year and measures guest satisfaction based on six factors: check-in/check-out, guestroom, food and beverage, hotel services, hotel facilities, and costs and fees.
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