Husa First Hotel Group to Join Voila Rewards
NOVEMBER 3, 2006. Spain-based Husa Hotels has entered an agreement with Voil`a(TM) Hotel Rewards (www.VHR.com), the soon-to-be-launched, innovative frequent guest loyalty program, created by Hospitality Marketing Concepts (HMC) specifically for small groups and independent hotels and resorts.
All 160 Husa Hotels across Spain, Argentina, Andorra, Egypt, France and Belgium will be part of the Husa Rewards programme, operating under the global umbrella of Voil`a Hotel Rewards. Membership collateral, along with a monthly electronic newsletter, will be co-branded under the names of Husa Rewards and Voil`a Hotel Rewards.
With the strength of global membership and worldwide hotel alliance, Voil`a Hotel Rewards is designed to deliver concrete, measurable return on investment for participating hotels. More than just a solution to retain customers, Voil`a generates new and incremental revenue with improved profit margin. Hotels enjoy higher Average Net Rate from Voil`a members while retaining control of their pricing and distribution channels and lessen third-party dependency.
'Voil`a Hotel Rewards is what independent hotel groups need to compete effectively with the mega-brands,' says Juan Gaspart, Chairman of Husa Hotel Group. 'The co-branding option gives Husa the opportunity to strengthen its brand image in our markets while offering our customers the versatility to earn and redeem points worldwide. Voil`a is something that every independent hotelier who has ever lost a customer to a mega-brand rewards programme should consider.'
Mokhtar Ramadan, CEO of Voil`a Hotel Rewards, comments on the new agreement. 'We are delighted with our partnership with Husa Hotels. Their product offering fits perfectly with the Voil`a Hotel Rewards ethos. Voil`a offers travelers membership to an exclusive collection of independent hotels with unique character, along with all the advantages of a global, mega-brand rewards programme.'
Voil`a Hotel Rewards presents members a portfolio of world-class independent hotels around the world. Husa Hotels offers a choice of urban, mountain, luxury and spa properties, all with individual characteristics but guaranteed Husa quality. Voil`a members will enjoy unique experiences at the Castillo Hotel Son Vida, a 13th century castle, Husa Catedral, an 1850 Manierista style house in the cathedral plaza and Husa Monestir Sant Marcal, set in the middle of a nature park, offering 12 rooms that belonged to an ancient monastery.
Voil`a Hotel Rewards will be exhibiting on stand GV7655 in the Global Village at World Travel Market in London, from November 6th to 9th, 2006. Voil`a Hotel Rewards' debut presentation will take place from 1.30pm to 2.00pm on the World Stage on Tuesday, November 7th.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
