Affiliate Marketing Buzz
Reports of up to 50% of bookings deriving from this rapidly evolving distribution channel
OCTOBER 25, 2006. At EFT Berlin 2006 earlier this week, affiliate marketing initiatives and strategy were the main talking point for many delegates. Some of the largest intermediaries reported a significant shift towards affiliate marketing-derived bookings. Between 25-50 % of bookings are now estimated to derive from this relatively young marketing strategy.
So, now that this trend has been recognised, what decisions need to be taken by travel companies in terms of their affiliate marketing strategy? Should companies look at setting up an in-house affiliate marketing program or should they join one of the increasingly competitive affiliate networks?
Brian Pratt, VP e-Commerce, Starwood Resorts & Hotels will be helping you address these questions at this year's Travel Distribution Technology conference on 6th & 7th November 2006 at the Hilton, Canary Wharf, London. He will be talking about Starwood's experiences in this rapidly shifting marketing arena.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
