HOTEL BUSINESS REVIEW

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Douglas Aurand

Potential Guests want to see your rooms, (you know, the place they're going spend a lot of time in), your fine dining restaurant (where a couple can have a romantic dinner), recreation facilities like the pool (where their kids want to spend as much time as possible) and the ballroom (where the bride-to-be may be having her wedding reception). They want to see everything! Everything that might convince them to stay at your hotel instead of your competition. You want them to see the hotel, too. Don't you? The new plasma-screen TVs and work desks in the rooms, even the small flat-screen on the wall in the suite bathrooms. The upgraded bedspreads, linen and furniture too? You want to show off after spending thousands, even millions of dollars, to upgrade and update your rooms, don't you? And the views too, like the mountains, the lake, a city skyline, the ocean, a desert sunset, etc. Again, you want them to see everything that might convince them to stay at your hotel instead of your competition, don't you? READ MORE

Tina Stehle

In the current economy, hospitality providers are increasingly seeking ways to boost productivity and streamline operations. At the same time, they are trying to become more environmentally responsible. A document management system can help hotels achieve all of these goals and more. Best of all, most hotels that implement a document management solution realize a fast return on investment due to both direct and indirect cost savings. If you're still using a traditional paper-based filing system, it's time to consider the transition to electronic document management. Following are six top reasons to implement a paperless solution at your property. READ MORE

Blake Suggs

No one would dispute that OTA's and Hotel Suppliers are irrevocably tied together, but over the years the love-hate relationship has gone through several evolutions, each of which has borne out a valuable lesson. Obviously the ultimate goal for a supplier would be to have every booking come through its .com. This hasn't happened, and it most likely won't ever happen. The primary reason? Today's travel buyers like to shop and see what's out there. With the economy as it is, more than ever, the ones that are making travel plans are taking every step necessary to shop for a rate that will allow them to stretch their dollar as far as they can. When there are fewer travelers, which is happening now, the tension escalates even more because the Online Travel Agency and the Hotel Supplier are fighting even harder for that dollar. READ MORE

Drew Rosser

The overriding goal is a satisfying user experience. However, any hotel or hotel chain must first ensure that the booking engine not only reflects the proper image of the property but allows the property to manage their revenue management strategy as well. Then of course there is the issue of usability. If the engine is too confusing or dysfunctional no amount of wonderful images or descriptive text will help... READ MORE

Tema Frank

You know from experience that there's more to creating that wonderful hotel environment than just a good looking lobby. You need staff who greet guests well, facilities in good repair, comfortable beds, clean bathrooms, and so on. The same goes for your website: the best-looking website in the world might still not generate more bookings for you if you commit one or more of these common hotel website errors: READ MORE

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