The concept of revenue management has been around for quite awhile, with the airline industry first formalizing it with its computerized Yield Management system. The hotel industry, although late in the game, has now made a "revenue management" position as part of its standard staffing. This position was primarily developed as a way to capture revenues generated by the increasing demand over the past decade. Now that business is significantly down, many properties are at a loss as to how to generate business and how to ensure that each room is sold at the right rate to the right market. This article will provide some tips on ensuring that you manage your rates from a position of strength for both a short term and long term pay off. READ MORE

Your spa is a natural addition to your hotel that shouldn't be down played or ignored. In fact, many hotel spas now are the driving reason why bookings are increasing among many hotel brands. Make the natural leap between ordinary hotel marketing and extraordinary spa promotions when creating your next brand strategy. Take advantage of the tie-ins between your hotel's character and your spas experiential nature. READ MORE

How will the trends of today's fitness minded traveler change the way you address health and wellness in 2012? Bryan Green, Founder & CEO of Advantage Fitness Products shares with us the Top 10 Trends in Fitness for 2012 and how they will apply to the fitness amenity and beyond in hospitality. A general understanding of demands of active adults and their children alike may help inspire you to find creative solutions as they relate to the integration of wellness on property. READ MORE

Wordpress is an open source, content management system [CMS] and publishing software. Wikipedia reports Wordpress as the platform of choice for 22% of all new websites and nearly 15% of the top 1 million websites. Big brands, entertainers, media outlets and Fortune 500 companies such as UPS, Sony, The New York Times, CNN, and Martha Stewart all use Wordpress. So why have so few hotels taken the plunge? This article introduces Wordpress as a smart, cost-effective hotel marketing solution and spotlights the bold leadership of Aqua Hotels and Resorts in switching to Wordpress. READ MORE

In today's workplace environment, employers often discover the hard way that what happens in the office does not stay in the office and can potentially pose adverse consequences to the business and the workplace. Social media is hot and growing, with some networking sites reaching approaching a billion active users. Add to that ease of access via mobile device and remote computer login, employees can stay tapped into the network both on and off the job. This presents many challenges and opportunities for employers who want to harness the benefits, while guarding against risks posed by social media use. READ MORE