Fact: the majority of all hotel reservations are directly affected by each hotel's online and mobile presence, reputation management and search rankings. How each hotel connects its Internet marketing initiatives will determine its success or failure. Success is a combination of the hotel's Return on Engagement (ROE) and its Return on Investment (ROI). To produce the best possible short term and long term results, the hotel must plan, implement, maintain and measure its marketing initiatives. The plan must be flexible and accommodate constant changes. Implementation has to be quick to gain a competitive advantage. Constant maintenance is essential for online reputation and social engagement. How results are measured is much more than just monthly percentage shifts in guest reviews. Connect your marketing and you will connect with more customers. READ MORE

Everyone is talking about social media for marketers and hotels. Is it the new marketing solution for hoteliers or just another fad? If it is as good as people say, how should hotels use it to increase sales? And can one measure the ROI just like cost-per-click marketing. Vincent Ramelli answers some of the many questions about social media and how hoteliers should use it to increase revenue based on more than 100 social media campaigns, what works and what doesn't. READ MORE

In 2012, video is predicted to be an even more essential element in a marketer's arsenal with millions of people viewing and sharing videos online each month, including hundreds of thousands of consumers regularly streaming videos on their mobile devices. This article will help you understand what “social video” is and how to use it effectively to promote your property - from real world ideas for video creation and tips to promoting your videos online, to advice for re-purposing your videos as content to boost your website page rank in the search engines. Add social video to your marketing mix today! READ MORE

Great employees know the importance of good customer service. They are willing to dedicate themselves to the success of the company they work for, especially if they are motivated and recognized for their success. Let them know how important they are to the company and to the customers. Pat your employees on the back for a job well done - they need you and you need them! READ MORE

In today's competitive hospitality market, it's essential to approach improvements and renovations with a comprehensive strategy and an understanding of how you can benefit from a variety of tax deductions available to hotel owners. Can improvements actually pay for themselves through smart tax strategies like cost segregation and making energy efficient upgrades? Can you still take advantage of past renovations or somehow take a deduction for new equipment purchased or leased this year? Looking at the big picture and working with the right professionals as you plan your renovations and upgrades can provide a big payoff in tax savings and boosting your cash flow this year and in years to come. READ MORE