
The hospitality industry has long been defined as the “people business.” What's more hospitable than helping those who need it? Steve Belmonte believes that it's our responsibility to give back to those who need it the most and hotel corporations have great reach and opportunities to do so. Joining forces with a charity and putting the weight of the brand behind the philanthropic mission should be a no-brainer for hoteliers. By giving a charity organization 100% of your commitment, you'll see that, you really can make a difference in the world - whether it's just to one person, an entire community, or the planet. And customers will respond positively to that. READ MORE