Employee loyalty is inextricably linked to consumer loyalty. Just as companies develop distinct brand propositions and segmentation strategies to attract and engage their most valued customers, it is critical to think similarly when attracting, retaining, and motivating talent. With this in mind, it is clear that hotel customers are researching and making purchasing decisions very differently today. This dynamic has led to a profound shift in thinking among marketers. Recognizing a clear connection between front-line employees and a customers' experience with the brand, business leaders are increasingly applying marketing best practices to their employee loyalty and engagement strategies. READ MORE

Retaining high quality leadership is critical to the success of any business, particularly hospitality. It is surprisingly difficult, even today, to find quality front-line staff, but even worse to lose them. The best way to attract and retain quality staff at the bottom, however, is by developing great leadership at the top. The General Manager is the lynchpin to a healthy culture at any given property. They set the tone and influence the quality of life for everyone else at the hotel. READ MORE

When it comes to implementing your hotel's service training program, it is not unlikely that you will face similar problems. When staff members aren't trained to perform tasks in a logical order, significant messes, operational and financial, are bound to spill over and impact your ability to manage your hotel, your budget, and your time. The best way to head off training mishaps before they occur is to develop individual work cycles for each position. Ask: What does each person in each position do? What are the effects of their actions and responsibilities on guests and other departments? READ MORE

Do you know what your customers are saying about you? How are you handling the constant stream of online reviews and ratings by customers? Are you interacting with prospective guests and actively promoting your brand through social media? Now more than ever, social media and reputation management are an essential component of the travel industry that impact not just your marketing team, but touch on every aspect of your business as it relates to the customer experience. If you're not effectively monitoring your online presence, you could be putting your brand at risk. READ MORE

Today it is simply smart business for hotels to install water-efficient fixtures such as low-flow showerheads and low-flow toilets that are up-to-date with high performance technology. Installation of water-conserving products in guest rooms alone can save a property upwards of thirty percent on water bills. In fact, there are eleven different categories of hotels. According to Water Management Inc., (a company offering water efficiency programs) some budget hotels to use as little as twenty gallons of water per occupied room per night whereas resort hotels can use as much as two hundred fifty gallons of water per occupied room. READ MORE