Today's social media channels, combined with other more traditional recruitment tools can attract the best high performing sales candidates. You must know how to act quickly and appropriately in today's social media environment. It's challenging to source outstanding sales talent in this highly competitive market. A vacancy in your sales department will have a severe effect on your revenues and you don't want to hire just anyone out of desperation in order to fill a territory. How you speak to prospective candidates, in this fast paced, savvy world of social media will help you vie for the best sales talent in the market. READ MORE

Although the US hotel industry is far from the dark place the 2008 US publishing industry found itself in, we can take some very compelling (and profitable) lessons from this experience. The Internet transformed the distribution of hotel inventory ten years ago, but not much has changed on the distribution front since then. Yet, with the advent of powerful mobile devices, the hotel-buying public is changing dramatically. Forward thinking hoteliers, like the first authors and publishers who quickly embraced e-books, have a tremendous opportunity to reach an entirely new segment of consumers in exactly the way they want to be reached. READ MORE

Do yourself a favor and skip this article if you prefer to think the ship is simply rolling heavily in the calm seas. The captain of the Good Ship Earth, I am afraid, has a very definite agenda that is taking it off the course everyone thinks it is on as they go about their lives: sitting down to dinner, sleeping peacefully. Nobody thinks the ship can sink, as big, beautiful, and safe as it is, but the truth is rocks tear holes in metal hulls and they turn turtle. So it is with our world economy: sail close enough, long enough to enough rocks, and the ship goes down, no matter how many people are opining on the matter with complex or oversimplified theories. READ MORE

Your conversion ratio of looking for a room to booking that room with you will depend on how well you sell your guest that confidence. You need to be certain that your online presence will give today's traveler the information they need to book with you. You have to know what that shopper will see as they will see it. Take off your hotel operator goggles and look at your online position and the competitions position from the consumer's viewpoint. READ MORE

Mobile browsing is expected to outpace desktop-based access within three to five years. People are accessing the web via smart phones, tables, desktops, laptops, game consols and their TV's. Your architecture needs to support all of these outputs and even take into consideration how people will browse your content either by mouse, fingers, keypads, game controllers and touch interfaces. We're faced with a greater number of devices, input modes, and browsers than ever before. Building a foundation that will support these devices is critical to your guest engagement and your bottom line. READ MORE