HOTEL BUSINESS REVIEW

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Julia Watson

For hoteliers, there are many variables to consider when trying to decide which is better - acquisition and renovation of an existing hotel or development of a new one? With so much to consider, it can be challenging to decipher which makes more financial sense. Objectively the end goal is to determine which will lead to profitability faster, but how is that determined? With the right plan of action to navigate the decision making process, the difficulty in reaching an educated decision can be greatly reduced. Regardless of your proposed project, there are a series of steps that can simplify the process when deciding to renovate or build. READ MORE

Michael Haynie, SR.

The only way to truly measure a guest's experience in a particular establishment is to record feedback. Allow easy access to comment cards, provide automated calls inquiring a guest's recent stay, and e-mail inquiries post check-out. Expanding on a guest's experience within your property is priceless. The feedback on any particular experience will not only help you to make any necessary changes but positive comments will help boost morale within. Knowledge is power; it also allows you to be proactive rather than reactive to whatever situation may arise. The ability to effectively and efficiently track, record comments will help to bring your establishment to the next level. READ MORE

Drew Rosser

Next Generation Technology: Trendy Term or Actual Practice? Well, it is a trendy term like most trendy marketing terms it is being used to sell something rather than to identify actual practice. Is there Next Generation technology development going on? Absolutely. However, you wont hear too much about it until it's being pushed out in user testing or Beta versions. Anything that is out there now isn't Next Generation it's Now. Make sure you do your due diligence when in the market for technology. Don't get sold on trendy titles. READ MORE

Bryan Green

Customer satisfaction in the hospitality environment can be formed impulsively and is heavily based around guest perception. It's not necessarily what you're truly doing that matters, but more what your guests think you're doing to provide them a high-quality experience. This isn't to imply negligence or deceit, but more to illuminate how the little things can make a big impression. These principles are transferable as they relate to the Fitness amenity. From a commitment to replenishing consumable items, to cost-effective upholstery upgrades, it doesn't take a major budget to keep guests satisfied with your fitness center. READ MORE

Gary Henkin

It is increasingly important to stay up with spa trends in today's highly competitive world. This article will discuss a few of the recent trends permeating the spa industry which reflect consumer expectations and demands. It is clear that concepts, design elements, menu development and pricing must be thought through carefully in order to attract a strong customer base. An emphasis on the importance of sustainability, preventive health, the use of creative promotional techniques and a focus on new spa consumers are but a few of the important trends in the spa business. To ensure that your spa is "cutting edge," stay up with those trends and your spa will prosper. READ MORE

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