HOTEL BUSINESS REVIEW

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Jeremy Rock

Wireless Internet is changing the way business gets done in the hotel industry. There's a tremendous demand for wireless access - for overnight guests and even for conferences and trade shows where video streaming, audio streaming and voice-over-IP are all competing for the same Internet pipe. It's not just for email and web surfing anymore. Wireless has also created new ways for hotels to connect with their guests to generate loyalty. Wi-Fi has become a standard amenity. It's becoming a determining factor on where guests choose to stay. But few guests would say they're happy with the current sign-up and security concerns of hotel Wi-Fi. With mobile media hitting the mainstream, hotels are eager to find affordable and non-disruptive solutions to meet guest demand for reliable, consistent in-building cellular coverage. READ MORE

Ian  Millar

For many months now the internet has not been one of the nicest places to exist. From the actions of anonymous, to the implementation of SOPA (Stop Online Piracy Acts) implemented by U.S representative Lamar S. Smith, the work of the movement Antisec, and even NASA admitted early this month that Hackers gained "full functional control" of key Nasa computers in 2011, which unsurprisingly came form Chinese IP addresses. Mr Martin of NASA outlined how the agency suffered "5,408 computer security incidents" between 2010 and 2011. READ MORE

Colby Goff

Over the last five years, the wireless data world experienced fundamental changes that shifted the focus of Wi-Fi network operators from a niche market of laptop users to a mainstream base of smartphone users. The proliferation of devices and the explosion of data intensive apps have placed increasing pressure on Wi-Fi networks to support the digital lifestyle of a larger audience. This market growth is accompanied by a rise in security exploits and an increase in requests for information from government agencies. The newest opportunity in this landscape - 3G/4G data offload - presents a revenue opportunity that offsets increased operating costs and capital improvements required. READ MORE

Craig Ziegler

Ten to fifteen years ago, the need for Wi-Fi connectivity in a hotel was based on the guests' needs for basic data and voice transfer. Today, multiple technologies are converging thus creating a major stress point on bandwidth allocation. Bandwidth that was once more than sufficient is no longer efficient. With the ever- increasing demand for bandwidth via guests' personal devices and desire for video transmission, hotels must analyze the metrics between costs and ROI. The debate now becomes… does the hotel offer it free of charge, thus "eating the cost for the increased demand", or do hotels create incremental revenue through various streams to help cover the cost increase in bandwidth to deliver this content? And, if the hotel wants to increase its revenue streams, in what unique ways can it be supplemented? READ MORE

Bill  Kotrba

Is pricing in “nines” merely a 20th century pricing technique that has lost its relevance in the 21st century? The answer is like most things… it depends. One thing is certain though: the nice smooth supply/demand curves our economics teachers drew on whiteboards are nothing like real life. I recently met with executives at a large retailer and learned about price elasticity studies they have done in merchandising. The results are very interesting. It turns out price elasticity is not a nice smooth curve… it's lumpy. So how can hotels benefit from this insight? READ MORE

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