As we build spas for the future or re-invigorate current spa facilities and re-purpose spaces, the process and results have to make sense for investors. There is a new grading system for value, both from the spa guests' perspective and from our spa owner clients' perspective. Given the importance of value and the intricacies of spa design, the process becomes not just about an investment in the number of treatment rooms or upgraded finishes but how the spa can operate at its best and how we can elevate service levels. READ MORE

By recognizing that you are offering the guests a bonus for what they came for in the first place, relaxation, inner peace and calm, you can extend their experience, by offering a signature line that they can associate with your spa. The probabilities of them returning to the spa for more experiences and ordering product in person or online increases. READ MORE

Spas have certainly come a long way in the last 15 years. In that period, growth of the hotel spa segment has been rapid and for the most part sustained at a strong pace. That strong growth was fueled by two attitudes that hotel operators seemed to share: first, a “build it and they will come” mentality, and second, the “keep up with the competition” approach. And at first, the business results suggested it was working - guests were indeed visiting these new spas and strong spa revenues proved it. However, since the early growth days in our industry, we have had to survive numerous challenges to our businesses; and those challenges continue today. This article explores the top 8 key challenges facing spa operators today. READ MORE

In October 2010, Hilton Worldwide launched eforea: spa at Hilton, the first global spa concept from its flagship Hilton Hotels & Resorts brand. The concept has grown to include eleven locations in eight countries around the world with more than 90 new spas currently in development for Hilton Worldwide's full service Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Here Tyra Lowman, senior director, global spas, full service and luxury brands, Hilton Worldwide, discusses design challenges intrinsic to the worldwide reach of the innovative spa concept. READ MORE

Social media is still a “thing” not completely embraced by our industry. However, those who are doing it right have already captured market share, cut costs and are leaving the others in the dust. Learn more about using social media in your spa and property and implementing it in a significant, yet easy way, right now. READ MORE