How does an historic hotel maintain its relevance in an ever changing world? From physical attributes worth preserving, to the traditions and customs that have made the hotel unique, to even the food and beverage service, this is a question that restaurants in many of our country's “elevated cuisine” cities, like New York, San Francisco and Miami, have to constantly answer to stay current in the minds of their guests. READ MORE

Noble House Hotels & Resorts - a privately held hotel ownership and management company - utilizes interactive applications and digital integration for food and beverage marketing, as with many of its initiatives and marketing efforts. From social media applications and website marketing, to e-marketing and guerrilla marketing, Noble House reaches its guests with information and news regarding all F&B efforts, including banquets, restaurants and events. READ MORE

Buying local has become more than just a way to support nearby farmers and fishermen; it has become a criterion for meeting the expectations of the bespoke traveler. The guests staying at our hotel demand the most authentic experience when they are discovering new places and in particular new cuisine, so that is why The Lodge at Doonbeg, which was recently named the Best Hotel Restaurant in Ireland at the Irish Restaurant Awards, has cultivated a network of local artisans whose meats, fish and cheeses which are featured everyday on our menus. READ MORE

In the age of "green" building, property owners have become aware of the savings in energy costs that can be realized by building and renovating for energy efficiency. What you may not know is that there are potentially significant tax benefits available to hotel property owners who follow the sustainability trend. Find out how one Arizona resort sought the advice of energy efficiency professionals to successfully cut their HVAC operating expenses, and how you can develop a strategy that may result in a tax deduction for improvements to your lighting system, HVAC system or building envelope. READ MORE

At first glance, OTA direct connections seem like a good idea to many hoteliers. They save time, reduce labor and provide the opportunity to drive better margins. Choosing this type of deal might not be the best solution in every situation depending on a number of factors that different hotels face. Learn when direct connects work for your property and when to think twice or should reconsider for a future date. READ MORE