Because there are literally dozens of different approaches to spa services and their delivery in a hotel, hotel spa management requires a holistic and comprehensive understanding of the entire picture. Identifying and developing the proper menu of services which will satisfy the expectations of the targeted clientele is the first step to success. The next step is to match the menu items with the ability of the staff to perform treatments. When the management principles align with the competency and motivation of the staff, only then can the other business elements truly be facilitated in a way that sets the stage for successful growth, profitable bottom lines and ultimately happy guests. READ MORE

It's usually a safe bet to assume that any hotel would like to increase its revenue and acquire more profits. High-performing hotels foster a culture of constant improvement and regularly ask, "How can we grow and sustain increasing levels of income?" Believing that there are a number of different income growth strategies that hotels can use to generate much-needed revenue, each strategy comes at a different "price." While some revenue sources are easy to implement and require little technical expertise, others might be perfectly suited for the missions and strengths of your hotel, yet require a more significant investment. READ MORE

In today's extremely competitive hotel market, hoteliers are recognizing the benefits of taking a targeted approach in identifying and reaching guests who will bring the most value to their hotel. Here are the top ten questions that hoteliers should be asking revenue managers to ensure they are making the most of upcoming demand and attracting the right kind of business. READ MORE

Firms who invested in SEO saw on average a 70% ROI according to MarketingSherpa. So why don¹t more hotels invest in this area? Yes, you are in Google but where are you in Google? If you are not on the first page, then you might as well be on page 99. There might be hundreds or even thousands of keyword phrases relevant to your property where you could be getting some free organic traffic. But without proper professional help you will no longer be able to keep up. READ MORE

Today it is harder than ever to be an independent property. Why? There are two overarching reasons. First, the Internet has made it very easy for consumers to shop around. A lot. Second, given the tough economy and overcapacity in the lodging industry, competition is fierce. So how can independent properties compete and thrive? In the face of stiff competition from deep-pocketed chain hotels, there are many independents who are thriving. They have adapted to the new world and are behaving differently. Quite simply, they have evolved. READ MORE