
Most revenue management professionals have been taught past history dictates future performance. Does the old adage hold true in today's economic and diversified environment? The answer quite simply is the old adage and past methodologies are not enough. While the saying still holds direct relevance to the future of hotel demand, the change in both technology and consumer behavior has substantially evolved over the past several years. Today, how does a revenue management team predict and hit their goals and what will come of tomorrow? READ MORE