Venue sourcing sets the initial blueprint in preparation for a meeting. It is arguably the most important process of meeting planning. From the beginning through its conclusion, it sets the stage for a successful event. However, planners are not only managing the site selection. They also can be managing the marketing, the registration and other logistics surrounding a program. READ MORE

The retail industry long ago figured out how to build a sustainable, year-round customer base and continues to creatively adopt new techniques and technology to build on that base. We in the hotel industry can learn and borrow from their success. READ MORE

In 1991, Meeting Professionals International introduced the concept of Meeting ROI to their membership, with the goal to elevate "meetings as investments", including metrics to define and measure success. Well, here we are 20 plus years later and corporate and association planning teams are just starting to pay attention and take ROI seriously. What took so long, you ask? READ MORE

Pressure to get more done in less time is changing the way we do everything - including how we use media. A recent study shares some changes in consumer behaviors regarding our use of four primary screens - television, PC, smartphone and tablets. The results of this research may impact your digital marketing plans for 2013. Do you need to invest in a separate mobile and tablet site or should they be the same? What do people do differently on a smartphone than they do on a PC and why? We will explore what some of the statistics reveal and how that could impact your allocation of digital resources. READ MORE

Parlez vous hotel? Sprechen sie hotel? Habla hotel? Do you speak hotel lingo? When you travel to a foreign land it is important to learn a few key phrases in order to make your communication with the natives more pleasant and to break through the barriers created by different cultures and languages. Industries each have their own lingo and key phrases as well. When breaking into an industry, it is important to know the lingo in order to make your communication with the natives more pleasant and to break through the cultural and language barriers. Our article in this week's Hotel Business Review, "Understanding Hotel Lingo - From ADR to Z Hotel" will define a few of the key phrases commonly used in the hospitality industry from ADR to Z Hotel. READ MORE