
For more than over 10 years there has been a tendency that the wellness industry is following the “Steve Jobs Syndrome - We sell the Customers what we think they need, rather than serve them on their current Requirements!” He certainly has been very successful in creating and selling products that have never been seen before on the market, and have created a new awareness and understanding of how humans communicate. The wellness industry is booming and it is growing in a pace similar to his company in the best days. But is this growth based on what people really need and want or is it because some hotel and wellness companies just want to increase their business portfolio to attract more financial funds. READ MORE